S&S Cycle Air Cleaner
S&S Cycle’s new air cleaner allows owners of 2008 Harley-Davidson touring models to enjoy the added performance and good looks of the company’s trademarked teardrop air cleaner. vSure Sellers: • S&S teardrop air cleaner for 2008 baggers bolts directly to the stock EFI throttle body and provides increased air flow for more power • The
Trask Performance Extended FL Bags
The bagger trend is still smokin’, and Trask performance is ready to soup up your favorite customer’s FL with these seriously sick extended FL bags. Sure Sellers: • Fabricated of rough and rugged, high-quality fiberglass • Full-depth significantly bumps up the storage capacity • Easily installed utilizing stock lids, latches and lid mounting hardware •
Cruiser Helmets
Matt Thompson, Harley-Davidson MotorClothes manager, went to 2007 Daytona Bike Week to conduct seminars on how to properly fit a helmet. In between seminars, he helped women try on new helmets and made a discovery. Many women, especially those with a lot of hair, were having trouble fitting into Harley’s traditional line of helmets. Up
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Mark shares his mistakes and successes after two decades in the business.
Value Education Over Legislation … My Head My Choice
Dean promotes rider education without government involvement, and Chad believes in pro-choice for helmets, but agrees with stressing rider education.
Service Department Numbers
This column explores service department dealer data and benchmarks.
Casual Gear Guide
The draw to an alluringly edgy lifestyle brings many riders (and wannabes) into your store. Motorcycle culture is about more than the wind-in-your hair freedom — it’s a culture (or perhaps counter-culture) that provides a sense of identity. And even though you can take the man off of his bike, you can’t take the biker
More Than A Free Lunch
In this installment, the guys agree that year-round event marketing is key to gaining new customers and building lasting relationships with your loyal followers.
P&A Numbers
This column explores the parts and accessories department dealer data and benchmarks.
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.
The Motorcycle Business Sucks … Clean Up Your Act
Chad refutes the doom and gloom rumors still running rampant in the industry, and Dean chimes in with some tips as to how you can keep your shop on top during lean times.
Do you know anyone else who wants one?
How to ask for referrals without sounding like a jerk. (Part 2: The Process)
Hot Dogs Are Not A Value Proposition
Market Differentiating Strategies: Hot Dogs Are Not A Value Proposition
V-Twin Rumblings
V-Twin Rumblings: The Vibe From The V-Twin Expo.
Heads Up!
Will Indy Helmet Highlights Offset Industry Low Lights? Random Musings From A Brain-Dead Observer
Performance-Based Selling
What If Everything You’ve Been Told About Selling Was Wrong?