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Benchmarks

The BOC looks at benchmarks and performance indicators to ensure that all profit centers are operating at peak efficiency.

Powersports Sales Certification

Selling skills are not just applicable on the showroom floor, they’re also beneficial in every department in the dealership.

Inside the Industry

S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV

Scooters & Trikes

Although they both appeared a half century ago, two old products are new concepts again.

Damn The Critics, Go Sell Something!

Robin predicts rising gas prices will boost the commuter-based scooter market.

Insurance Issues

Establishing your dealership as an insurance collision repair business could be profitable for your service department.

The Road Less Traveled

Offer customers information and ideas to maximize their riding fun while minimizing wasted miles.

Staffing Issues

Are you appropriately staffed? The BOC offers guidelines and indicators to help you make staffing decisions.

Do You “Tour” Or “Travel?”

Motorcycle travelers aren’t tourists — they’re modern day adventurers.

Suggestive Selling

Related add-ons improve sales and customer satisfaction.

A Return To The Golden Age

Scooters are once again a growing segment of the powersports market.

Red Flag!

If your dealership is considering taking on a line of Chinese powersports products take care!

Nonnegotiable!

The practices that are absolutely essential to the operation of a successful sales department.