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Willie & Max Black Label Touring Seats

Willie & Max Black Label touring seats are designed with your customer’s comfort in mind — for all day riding without the saddle sores! Sure Sellers: • Feature an OE-style thermoformed base, high-density/high-resiliency foam and UV-resistant automotive-grade synthetic leather with top-stitched reinforced seams • Two-up touring, solo and pillion motorcycle seats for Honda, Kawasaki and

Attack of the Taichiko

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Cali Dealer Goes Green

Wendy Epstein’s Mission Motorcycles

RESOURCEFULNESS VS. RESOURCELESS

Use your resources to thrive in any economy.

J&M ATV Rear Brake Drum

J&M now offers an aftermarket rear brake drum for the Honda TRX300 2×4 and 4×4 for model years ‘88 to ‘00. Help your customers replace those old worn-out rusted drums with this new inexpensive drum at $129.99. Learn more about J&M ATV at www.jmatv.com or call (800) 367-9603 for more information.

Destination Dealership: Parkway Harley-Davidson

When you consider the elements of a great motorcycle dealership, several pivotal characteristics come to mind. The shop should be clean and well stocked, so customers can buy what they want when they want it. It should have a reliable service department and a helpful, friendly staff. Glitz and glamour are fine, but if a

Vintage Marketing: Old Bikes Build New Business

If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s

Yoshimura Mini-TRC Exhaust

Yoshimura packs its first punch in the scooter market with the introduction of the Mini-TRC exhaust for the Honda Ruckus. Sure Sellers: • Stainless steel cone end cap and full stainless construction complement the Ruckus’s popular urban look • Reduces weight by 2.5 pounds over the OEM system Retail Price: $329.95 For More Info: Yoshimura

Big Bike Parts Show Chrome Accessories

Show Chrome Accessories, available through Big Bike Parts, has expanded its Vantage Horn Covers to include Yamaha, Suzuki and Honda cruisers. Sure Sellers: • Constructed of lightweight ABS with a shiny chrome finish • Easy to install with no tools necessary; flawless chrome finish • Creates a custom look with an incredibly low sticker price

Destination Dealership: Fun Bite Center

Spend $10 million dollars on anything, and you’re going to have high expectations. That’s how much Dan Dorsch, owner of Fun Bike Center in Lakeland, Fla., poured into a complex that’s home not only to the 60,000 square-foot showroom, but also to three restaurants, a bike storage facility, UPS and FedEx shipping centers, a 25,000-square-foot

Speeding Past Sixty

Racing Legend Dick Burleson Shows No Signs of Slowing Down

Destination Dealership: Fun Bite Center

Spend $10 million dollars on anything, and you’re going to have high expectations. That’s how much Dan Dorsch, owner of Fun Bike Center in Lakeland, Fla., poured into a complex that’s home not only to the 60,000 square-foot showroom, but also to three restaurants, a bike storage facility, UPS and FedEx shipping centers, a 25,000-square-foot

Advanced FLOW Engineering Aries AE1 Replacement Air Filters

r filters for the Honda TRX450R/ER ATV models. aFe boasts that this is the easiest air filter on the market to service: riders can simply wash it in the kitchen sink with soap and water, rinse and reinstall — no oiling is necessary. The dry media shakes dirt loose as the rider hits rocks, bumps

“Bolt Motorcycle Hardware, Inc. Track Packs”

While hardware is hardly the hottest ATV product you’ll stock, these Track Packs from Bolt Motorcycle Hardware can easily get riders out of sticky situations. A streamlined hardware solution, the ATV Track Pack has been specifically designed as one kit for multiple brands and fits Honda, Suzuki, Yamaha and Kawasaki sport and utility quads. The

Forget First Impressions

Underneath the dirt and grime a seemingly less-than-wealthy store browser can potentially be a repeat customer with a shared passion – anything with a motor.