The Road Less Traveled
Offer customers information and ideas to maximize their riding fun while minimizing wasted miles.
Staffing Issues
Are you appropriately staffed? The BOC offers guidelines and indicators to help you make staffing decisions.
We Don’t Need No Stinkin’ Film
A photography seminar is an ideal way to attract riders to your store.
Brother-In-Law Syndrome III
Want to get things done in your dealership? Making your great ideas a reality is an art form.
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello
Dazed And Confused
Robin examines the epidemic of vintage bike fever in the marketplace.
Tomorrow May Rain, So Today I’ll Follow The Sun
Rain is inevitable… riders have to be prepared to make a bad situation as good as possible. Proper rain gear is the answer.
The Brother-In-Law Syndrome II
Why being right isn’t enough… and why Machiavelli wasn’t all bad.
WIIFM
What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.
A Failure To Communicate
Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.
Relative Vs. Absolute
Maybe running a successful dealership really is rocket science?
Pre-Paid Maintenance
The risks and rewards of selling pre-paid maintenance packages.
In-Store Travel Guide
Establish your dealership as touring-friendly… you will meet a need in your motorcycling community and sell more stuff.
Do You “Tour” Or “Travel?”
Motorcycle travelers aren’t tourists — they’re modern day adventurers.
Sled Slowdown?
Pre-season secrets for increasing profitability in the snowmobile business.
Imitation?
Robin gets hyped for this year’s Dealer Expo and dishes on his EICMA experience.