Build A Better Email
The Benefits of Email Marketing
Score One for Awareness
September’s cover guy Dave Perewitz brings his notoriety to Allstate’s Once Is Not Enough Program, making us all look twice at the insurance giant’s safety initiative.
Scooter Chic
Vespa Soho cashes in on the two-wheel trend in NYC
The New Market Reality: Scooter Sales
The worldwide scooter market is recovering from the devastating effects of 2009. Many factories in China have been absorbed, closed or forced to merge due to losses. 2010 marks the start of a new market reality, and stores need to do their homework to thrive. If 2009 showed us anything, it was that the age
The Evolution of Internet Sales Leads
The Evolution of Internet Sales Leads
2010 Dealer Trends Through March
2010 Dealer Trends Through March
Back to the Future: How History Can Save Harley Davidson
As family farms turned to dust and Wall Street bankers pancaked on concrete, Tom Sifton was turning fast Harleys into black gold. The wunderkind tuner’s modified Harley engines were faster than the factory’s best in 1926, and he moved his shop to San Jose, Calif., to transform it into a full-line dealership in 1933. What
Point of Purchase Primer
Merchandising makes a difference. Even if you’re a neighborhood mom and pop, you need to invest the time and effort to professionally display your products.
Get the Word Out
Our newest columnist spills on prepping your website for new products
Dealership Data for November 2009
November dealer numbers
Profit Power
Pump your profits through persuasion
Trikes Rule
Lehman Trikes Helps Foster Growing Segment
Spend Smart
A balanced, thoughtful advertising campaign is most effective
Scooters Still Sell
While Q1 Sales Figures Are Down, The Scooter Segment Still Shows Potential.
Winex 300S Helmet
Winex Helmets says that consumers are paying closer attention to helmet features while realizing they don’t need to spend $300 or more for a quality helmet, and Winex thinks the 300S has what your customers are looking for, starting out with a polycarbonate composite shell that is DOT and Snell approved. It also features a
The Virtual Biker Bar: Online Networks to Build Your Brand
Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche