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MIC Promotes Spring ‘Revive your Ride!’ Marketing Program

“Revive Your Ride!” is MIC’s promotional campaign designed to bring customers back to motorcycle, ATV, Side-x-Side retailers who sell what you make, distribute, support or promote. Think of it as our industry’s “Got Milk” campaign.

BRP Receives Canadian Investment To Develop Hybrid System for Can-Am Spyder

Bombardier Recreation Products, BRP, is currently working on developing a new hybrid engine for the Can-Am Spyder. It is the only hybrid roadster development project in the world.

2011 FatBook and OldBook

The 2011 FatBook from Drag Specialties features over 1,300 pages packed with all the latest products and information for both dealers and consumers.

Drag Specialties Releases 2011 Fatbook and Oldbook Catalogs

Drag Specialties’ 2011 FatBook™ features over 1,300 pages packed with all the latest products and information for both dealers and consumers. It features all of the most up-to-date Evolution through Twin Cam parts, accessories and fitment information available.

Shopatron Helps Brands Sell More on Facebook

Shopatron has been helping branded manufacturers sell more on their websites and in retail stores since 2001, but now the retail-integrated eCommerce provider helps brands sell more on their favorite social networks too.

Motovan To Distribute MV Agusta Motorcycles In Canada

Motovan and MV Agusta have reached an agreement that makes Motovan the exclusive distributor of MV Agusta motorcycles in Canada.

Battery Analyzer with Enhanced Data Collection, Reporting

Interstate Batteries has introduced its third generation ED-18 battery analyzer, a hand-held device that provides additional comprehensive and expeditious battery testing analysis that’s great for techs.

New Volunteer VTX Cross-Over Concept Stakes Claim In New UTV Class At SEMA

Knowing that consumers demand a utility vehicle that excels at applications related to both work and recreation, Cub Cadet unveiled its newest concept vehicle, the Volunteer VTX, during the premiere performance industry event, SEMA (Specialty Equipment Market Association) on November 2-5, 2010.

Harley-Davidson Announces CKD Assembly Operations in India

Harley-Davidson, Inc. is moving forward with the launch of operations in India to assemble motorcycles for the Indian market from component kits supplied by its U.S. plants. The Company expects the CKD (complete knock-down) assembly facility to be operational in the first half of 2011.

Polaris Reports Sales Growth in 3Q Results

Polaris Industries reported a 33 percent increase in sales in the third-quarter totaling $580.1 million compared to $436.2 million recorded in the year-earlier period.

Is It Really Simple Math?

How to take advantage of the holiday season

Yamaha Launches Mobile Website

Yamaha has made it easier than ever for consumers to access information about their products from wherever they are, whenever they want, using a smartphone or mobile device.

VION Announces Multi-Million Dollar Line of Credit for Sparta Lease Program

VION Receivable Investments (VION) recently announce its agreement to provide a multi-million dollar financing facility for the consumer lease program of Sparta Commercial Services, Inc. The Sparta program will offer motorcycle lease financing for non-prime consumers in more than 2,000 dealerships throughout the country.

Annual Suzuki Dealer Meeting Showcases 2011 Bikes

Suzuki announces that 2011 is “Just the Beginning” at its Annual Dealer Meeting in Las Vegas BREA, Calif. Oct 6, 2010

K&G Cycles Announces New Product Collaborations

Constantly on the lookout for new and revolutionary products to add to their unrivaled assortment of quality motorcycle parts, apparel and gear available online, K&G Cycles has recently added a number of premier vendors to their list of reputable collaborators.

Kawasaki to Kick Retail Sales into High Gear with GE Money Credit Program

Kawasaki Motors Corp., USA, and GE Money, the consumer lending unit of General Electric Company, have announced a new consumer financing program that will help rev up retail sales for the world-famous motor sports brand.