AIMExpo Keynote: How Our Industry Can Create New Consumers Instead of Fighting for the Same Ones
Renowned economist David Savlowitz shares “blue ocean” strategies.
E-Z-GO Partners with Rollick to Build Deeper Connection with Consumers
It becomes the first recreational vehicle manufacturer to integrate Rollick’s digital retailing solution on its websites.
Polaris Slingshot to Offer Consumers 350,000 Reasons to ‘Treat Yourself’ This Holiday Season
Polaris’ new holiday promotion targets consumers who are looking to take the time to “Treat Yourself” with the ultimate gift of self-expression; riding in a Polaris Slingshot.
Polaris Evolves Brand to Reflect Growth and Encourages Consumers to ‘Think Outside’
Think Outside –the evolved Polaris brand position –articulates the company’s corporate brand in a way that supports its vision, defines its pioneering spirit, sets it in the marketplace and expresses the value offered through its expansive products and services.
Works Connection Launches New Website for Consumers and Dealers
Works Connection, Inc., manufacturer and distributor of components for MX/Off-Road motorcycles and ATV’s, has launched a new website with a focus on providing fast, accurate navigation to create a straightforward experience for consumers and dealers.
Fourth Annual AIMExpo Welcomed Largest Number of Consumers to Date
Last month, the Fourth Annual American International Motorcycle Expo bid farewell to its founding host city of Orlando, Florida, capping off a memorable tenure inside the Orange County Convention Center (OCCC) that included a record number of consumer attendees.
Consumers Skittish, Market Volatile in July
[dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that retail sales for dealers remained soft in July. The most commonly cited reason for the softer year-over-year sales results was a reduction in OEM promotional support sequentially, as well as tough comps in the ATV market. As a result, dealers finished the month with too much inventory
Triumph Launches 24/7 Customer Support For Dealers and Consumers
Triumph’s new 24/7 customer support initiative covers the U.S. and Canada and provides tech support, motorcycle advice and can facilitate roadside assistance for dealers and consumers.
Kawasaki to Give Consumers Chance to Race Rickey Gadson
Kawasaki is giving four consumers a chance to race nine-time AMA Drag Bike Champion Rickey Gadson to win a 2012 Ninja ZX-14R. Kawasaki is asking potential contestants to submit an essay to www.kawasaki.com/zerotohero explaining why they should race Gadson in the “Zero to Hero” promotion, beginning Jan. 1, 2012.
Yoshimura R&D Launches Training Program For Dealers, Consumers
Yoshimura R & D of America has launched a new program entitled, “Team Yoshimura Training.” The unique training program is designed to teach dealers and consumers to speak the language of Yoshimura. The company says its 2-stage platform was developed to help inform consumers and provide frontline parts employees a way to gain company and product knowledge.
BikeMaster Motorcycle Oil Available at Dealerships Nationwide
BikeMaster restocks its oil after an inventory depletion coincided with high demand and a transition to a new inventory system.
Segway Powersports Adds New Managers
JJ Pecsok joins as sales operations manager and Caitlyn Williams transitions to field marketing manager.
Helmet Safety: Navigating the Shift Towards Rotational Protection
Helmet protection standards took a recent step forward in the European Union.
Trader Interactive’s New TraderConnect Embeds Dealer Listings in OEM Websites to Increase Leads
TraderConnect showcases RV, Cycle, Commercial Truck and Equipment Trader listings.
Turn 14 Distribution Adds Several Companies to the Line Card
Turn 14 added RK Chain, Hinson Clutch, Athena and Maxima Racing Oils to its offerings.
VP Racing Named Official Powersports Oil for Giaccmoto Yamaha Racing
VP powersports engine oils are also the choice of championship teams in the MotoAmerica series.
