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Sturgis Buffalo Chip Expands its Roster of Corporate Partners for the 71st Annual Sturgis Rally

The Sturgis Buffalo Chip has expanded its roster of sponsors for the 71st annual Sturgis Rally held in August. 2011 marks the Sturgis Buffalo Chip’s 30th anniversary, as corporate partners tap into its high-octane mix of music, motorcycles, camaraderie and freedom.

7 Media Group Partners with Duo Web Solutions to Increase Customer Acquisition

Ron Cariker, CEO of 7 Media Group, recently announced a partnership with Duo Web Solutions, a leader in the powersports industry providing online marketing solutions and strategic social media management.

Motorcycle Industry Jobs Partners with Sprocket List

Job seekers can now go to SprocketList.com to check out classified ads for motorcycles, ATVs or accessories and find a job courtesy of MotorcycleIndustryJobs.com, according a recent partnership announcement.

Harley Foundation Donates $100,000 to Support Disaster Relief in U.S.

Harley-Davidson, Inc. has announced a $100,000 donation from The Harley-Davidson Foundation to the American Red Cross to support relief efforts following the flooding and tornadoes that occurred in the U.S., including Missouri, Alabama and Oklahoma.

For the Powersports Industry, Made in America Still Matters

Global partnerships reap rewards for jobs in the powersports industry.

Avon Motorcycle Tyres Partners with PSI, Named Official Tire

Avon Motorcycle Tyres North America recently announce a partnership with PowerSport Institute (PSI) for 2011. PSI provides specialized training to technicians by partnering with industry manufacturers to create customized shop environments that more fully prepare technicians through hands-on education.

Viper Motorcylces To Display at 2011 Desert Storm Poker Run

Viper Motorcycle Company announced that it will participate and display product at the 2011 Desert Storm Poker Run at the Nautical Inn Resort in Lake Havasu City, Ariz., April 28-30. This is an annual event bringing together some of the most significant performance boats from across the nation. Ilmor provides high performance marine engines for many of the participants and, based a joint venture with the motorcycle company, also provides the proprietary V-Twin engine for all Viper motorcycles.

KTM, Mid-Ohio School Announce 2011 KTM Race Orange Fly and Ride Dates

KTM Motorsports and The Mid-Ohio School have announced six KTM Race Orange Fly and Ride dates for the 2011 season. The pair earlier announced the continuation of their partnership through 2012, a partnership that began when KTM Motorsports was named the official motorcycle of the The Mid-Ohio School back in 2008.

Virginia Launches Nation’s First Rider Alert Cards for Motorcyclists

Richmond Ambulance Authority (RAA) and Bon Secours Virginia Health System, in partnership with Motorcycle Virginia, Inc., have launched a new program designed to save the lives of injured motorcyclists. The program provides free identification data cards that will help first responders provide rapid and accurate medical assistance to riders involved in accidents.

GE Capital Sales Finance Renews Suzuki Installment Lending Program

c Company, and American Suzuki Motor Corporation have announced a renewal of Suzuki’s popular installment lending program for consumers. The agreement continues a partnership that began in 2008.

CCI’s Buffalo Chip Challenge Sponsorship Gives Students Edge

Custom Chrome International (CCI) is helping sustain the motorcycle industry by promoting the education of its future technicians. CCI recently announced that it will join forces with The Legendary Buffalo Chip in Sturgis, S.D., and other leading motorcycle businesses in its sponsorship of the 2011 Buffalo Chip Challenge.

Muc-Off Motorcycle and ATV Cleaner

Muc-Off, the line of “adrenaline-fueled” motorcycle and ATV care products from the U.K., is now available in the U.S.

The Liquidator Teams Up with Manheim Specialty Auctions

The Liquidator has announced a partnership with Manheim Specialty Auctions for its monthly aftermarket parts and accessory absolute (no-reserve) auction, open exclusively to powersports professionals.

High End, AIRHAWK Form Custom Seat Joint Venture

High End Products Inc., the Santa Ana, Calif.-based manufacturer of the Danny Gray line of motorcycle seats, and AIRHAWK of Belleville, Ill., have announced the formation of a new joint venture – High End Seating Systems. The new venture will produce premium, custom designed seating featuring AIRHAWK’s comfort shape-fitting technology.

Viper Announces Marketing Relationship with duPont REGISTRY

Viper Powersports Inc. has announced its 2011 marketing relationship with duPont REGISTRY. duPont Publishing Inc. publishes six luxury/lifestyle titles, including duPont REGISTRY, that reaches individuals whose net worth significantly exceeds what is traditionally considered upscale

RoadLoK Security Announces Tucker Rocky as New Distributor

RoadLoK Security and Tucker Rocky are working together to bring the RoadLoK system to dealers throughout the Tucker Rocky Dealer Network.