Viper Motorcycle Company announced that it will participate and display product at the 2011 Desert Storm Poker Run at the Nautical Inn Resort in Lake Havasu City, Ariz., April 28-30. This is an annual event bringing together some of the most significant performance boats from across the nation. Ilmor provides high performance marine engines for many of the participants and, based a joint venture with the motorcycle company, also provides the proprietary V-Twin engine for all Viper motorcycles.
Terry Nesbitt, president of Viper, commented, “This is our second year to co-promote and brand with Ilmor at this event and promises to be an ongoing effort to develop our relationship. We are excited to be invited and hope to bring credibility with our products to such an impressive event.”
According to Paul Ray, president, Ilmor Engineering Inc., “Viper will co-display with us during the Desert Storm Street-Party Thursday night, and at the Nautical Inn Resort for the rest of the weekend. This style of event offers Viper and Ilmor a perfect chance to raise awareness of our joint venture. The new Ilmor designed, 152cu-in billet aluminum engine is an industry first offering incredible power, advanced oil/air cooling and superior reliability. We continue to be excited about our partnership with Viper Motorcycles and look forward to a long and successful relationship.”
The company’s joint venture partnership with Ilmor Engineering (www.ilmor.com) provides design, technical development and support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of high-performance engine expertise.