CCI’s Buffalo Chip Challenge Sponsorship Gives Students Edge

Custom Chrome International (CCI) is helping sustain the motorcycle industry by promoting the education of its future technicians. CCI recently announced that it will join forces with The Legendary Buffalo Chip in Sturgis, S.D., and other leading motorcycle businesses in its sponsorship of the 2011 Buffalo Chip Challenge.

Michael Prugh, of Prugh Design is shown with students and instructors from the 2010 Western Dakota Technical Institute's Welding, Manufacturing and Collision Repair with the 2010 Buffalo Chip Challenge bike, named Custom Chrome International (CCI) is helping sustain the motorcycle industry by promoting the education of its future technicians. CCI recently announced that it will join forces with The Legendary Buffalo Chip in Sturgis, S.D., and other leading motorcycle businesses in its sponsorship of the 2011 Buffalo Chip Challenge.

The partnership between business and education began with The Legendary Buffalo Chip in 2010 and The Welding, Manufacturing and Collision Repair students from Western Dakota Technical Institute (WDT) in Rapid City, S.D. This year, students will build, customize and finish a stock Harley-Davidson motorcycle with renowned designer and builder Michael Prugh at the helm in a 16-week bike build program.

"Because of companies like Custom Chrome, we have the opportunity to
enhance the employability of these students, while helping to build an
industry perfect for the state of South Dakota,” says Rod Woodruff,
owner and president of the Legendary Buffalo Chip.

In addition to donating world class parts for the program, CCI will host the Buffalo Chip Challenge at its upcoming Dealer Show, held March 20 in Santa Clara, Calif. To highlight the show, Prugh and WDT students will be working on the 2011 motorcycle at the show. The finished 2010 motorcycle named, “Method” will be entered in the North American Championship of CCI’s International Bike Show Series, also taking place during the dealer show.

“We are deeply committed to our partner, Rod Woodruff and the Legendary Buffalo Chip for our mutual efforts to promote the future technicians of our industry,” said Holger Mohr, CCI’s Chief Executive Officer. “The Buffalo Chip Challenge is one more way we can continue to foster the passion for motorcycling for generations to come.”

The finished motorcycle will be unveiled at WDT’s graduation ceremony in early May and later auctioned to help sponsor the Buffalo Chip’s annual Legends Ride, which has given more than $150,000 to local Black Hills charities.

To follow the build online, visit www.buffalochip.com, where pictures and video content of the Buffalo Chip Challenge will be published.