Destination Dealership: Fun Bite Center
Spend $10 million dollars on anything, and you’re going to have high expectations. That’s how much Dan Dorsch, owner of Fun Bike Center in Lakeland, Fla., poured into a complex that’s home not only to the 60,000 square-foot showroom, but also to three restaurants, a bike storage facility, UPS and FedEx shipping centers, a 25,000-square-foot
Destination Dealership: Fun Bite Center
Spend $10 million dollars on anything, and you’re going to have high expectations. That’s how much Dan Dorsch, owner of Fun Bike Center in Lakeland, Fla., poured into a complex that’s home not only to the 60,000 square-foot showroom, but also to three restaurants, a bike storage facility, UPS and FedEx shipping centers, a 25,000-square-foot
Sit On It
One of the measurable activity steps in the sales process is sitting on a unit, which gives the customer a sensation of ownership, greatly increasing the chance that they’ll buy today.
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Project Bike: 2008 Road King
Why spend a mint on chrome when powdercoating and paint can make such an impact without a pile of cash! Chad Wiggen keeps things simple on MPN’s 2008 Road King Project Bike.
Crime Stoppers: Get a Lock On Motorcycle Security
In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,
12 From 20:
Mark shares his mistakes and successes after two decades in the business.
Casual Gear Guide
The draw to an alluringly edgy lifestyle brings many riders (and wannabes) into your store. Motorcycle culture is about more than the wind-in-your hair freedom — it’s a culture (or perhaps counter-culture) that provides a sense of identity. And even though you can take the man off of his bike, you can’t take the biker
Desperate For Repentance
Desperate For Repentance: Release Your Inner Reactive Dealer.
Where Did The Market Go?
Did 2007 end with a whimper for your business? Where do we go from here?
Winning Incentives
New ideas for motivating sales staff.
Clubbing Baby Seals!
Robin reminds us that this business is supposed to be about having fun and doing irrational things like riding motorcycles.
Inside the Industry
S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV
Solution Man!
What if you can deliver equal or more value by making a few adjustments?
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello
Tomorrow May Rain, So Today I’ll Follow The Sun
Rain is inevitable… riders have to be prepared to make a bad situation as good as possible. Proper rain gear is the answer.