fbpx

MIC Promotes Spring ‘Revive your Ride!’ Marketing Program

"Revive Your Ride!" is MIC’s promotional campaign designed to bring customers back to motorcycle, ATV, Side-x-Side retailers who sell what you make, distribute, support or promote. Think of it as our industry’s “Got Milk” campaign.

"Revive Your Ride!" is MIC’s promotional campaign designed to bring customers back to motorcycle, ATV, Side-x-Side retailers who sell what you make, distribute, support or promote. Think of it as our industry’s “Got Milk” campaign.

"Revive Your Ride!" began last year with a national promotional campaign offering $25,000 in cash prizes to consumers who picked up entry forms at their local powersports dealer.  Fifteen lucky winners cashed in, about 250 retailers participated distributing over 35,000 entry cards.

For 2011 "Revive Your Ride!" is featuring two national campaigns, one in the spring and the second in the fall.  In addition to cash prizes, the promotions now include product prizes. MIC needs your help on product giveaways that will generate even more interest and further boost retailers’ floor traffic. Please donate what you can.

Donations for the Spring Promotion will be supported in several ways, at the 900 sq-ft. "Revive Your Ride!" booth at the Dealernews International Powersports Dealer Expo in Indianapolis, in all promotional marketing materials, on entry cards, website, promotional flyers, dealer emails, in news releases and more.

For more information about the campaign, visit www.mic.org/reviveyourride.

You May Also Like

RumbleOn Appoints New Chief Financial Officer

Tiffany Kice brings over 25 years of experience in financial leadership roles for public and private companies.

tiffany-kice-rumbleon

RumbleOn Inc. announced the appointment of Tiffany Kice as its new chief financial officer (CFO), effective June 24, 2024. Kice brings over 25 years of experience in financial leadership roles for public and private companies across various industries, including extensive expertise in multi-site retail.

“We are thrilled to welcome Tiffany to the RumbleOn team as our new CFO,” said Mike Kennedy, CEO of RumbleOn. “Her experience with growth-focused, public and privately held companies and her expertise with multi-location retail businesses make her a perfect fit for RumbleOn as we continue to transform our business."

Yuasa Battery Inc. Announces New President, CEO

Rio Okubo, with over 25 years in the battery industry, takes over as the new president and CEO.

yuasa-president
AMA Pro Racing Announces AFT AdventureTrackers Regulations

Adventure bikes are supremely versatile machines, so these rules have been constructed to showcase the inherent capabilities of the bikes when piloted by professionals.

AFT racer
NPA Dallas Hires New Operations Manager

Aaron Greenhaw brings nearly 10 years of experience with NPA and a deep knowledge of the powersports industry.

aaron-greenhaw-npa
Segway Powersports Named Official UTV of UTV Takeover 2K24 Tour

The UTV Takeover 2K24 Tour has three stops in Coos Bay, Oregon; Winchester Bay, Oregon; and Hurricane, Utah.

UTV Takeover

Other Posts

Turn 14 Powersports Makes Strides in Market Entry

An update on key developments in the company’s move into the powersports aftermarket.

turn-14-powersports
OTR Launches New Customer Portal

The new customer portal offers access to OTR’s product range of tires, tubes, wheels and more.

otr-new-customer-portal
Synchrony to Sponsor Polaris Factory Race Team for 2024 Season

Synchrony sponsorship includes all four of the 2024 SCORE World Desert Championship races, including the Baja 500.

Babcox Media Appoints Tom Pecka as Director of Strategic Partnerships

Tom Pecka will lead the development of strategic media partnerships and sponsorships, enhancing media activations across diverse channels.

tom-pecka-600300