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Kawasaki to Kick Retail Sales into High Gear with GE Money Credit Program

Kawasaki Motors Corp., USA, and GE Money, the consumer lending unit of General Electric Company, have announced a new consumer financing program that will help rev up retail sales for the world-famous motor sports brand.

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Kawasaki Motors Corp., USA, and GE Money, the consumer lending unit of General Electric Company, have announced a new consumer financing program that will help rev up retail sales for the world-famous motor sports brand.

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Kawasaki selected GE Money to provide consumer credit through its 1,400 independent dealerships across the United States. The new GE Money-Kawasaki installment program will make it easier for motorsports enthusiasts to purchase Kawasaki’s motorcycles, ATVs, utility vehicles and watercrafts.   

“GE Money is an outstanding financing partner for us because of the  service the Company provides,” said Gerry McMahon, corporate credit  manager for Kawasaki Motors Corp., U.S.A. “The online credit application process is simple and very fast, which is a big plus for our customers. Additionally, GE Money provides Web-based support for our retailers through their Business Center website. Their program helps us on multiple levels.”    

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The program, which begins October 1, 2010, provides Kawasaki dealers with a promotional credit plan that enables customers to plan, and pay for purchases overtime and within their budgets. GE Money also supports its retail partners with Business Center, an online suite of business tools that can transform a consumer credit program into a powerful       marketing engine.    

“Our goal is to be more than a bank to our retail partners by providing  a wide range of value added services that supports and helps build their  business and drive customer loyalty,” explained Stephen Motta, vice  president of GE Money – Sales Finance. “Promotional credit, when used  properly, offers some very important benefits to consumers and can help businesses attract and retain more customers and close more sales.”

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For more information about Kawasaki Motor Corp., USA , visit www.kawasaki.com.   

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