fbpx
Industry Veteran Scott Lukaitis Joins Engine Ice Management Team

Engine Ice Hi-Performance Coolant has announced the addition of industry veteran, Scott Lukaitis, to its management team. Lukaitis joins the company as the Chief Operating Officer and will work alongside company President and founder Dave Kimmey to expand the brand both domestically and worldwide. Lukaitis brings more than 25 years of powersports business experience to the company.

Motorcycle Industry Council Announces 2017 Board of Director Election Results

The members of the Motorcycle Industry Council have elected Paul Puma to the 2017 MIC Board of Directors. In addition, Arnold W. Ackerman and Andy Leisner have each been reelected to the MIC board. All three will serve two-year terms.

Cardo Brings Industry Veteran on Board

Cardo Systems, Inc. has announced the addition of industry veteran Kevin Nixon to its team. Nixon will serve as Cardo’s marketing director for North America from his home base in Southern California and interface with all segments in the industry, including media and sales channels.

Motorcycle Industry Issues: Vote, Join the Cause and Be Engaged!

Top Issues Affecting Powersports Dealers and What You Can Do About It [dropcap]B[/dropcap]eing an election year, most of the headlines in recent months have been aimed toward the two presidential nominees. While we are free to vote for whomever we wish, why not look at the 2016 election from a perspective that makes sense for

FLY Racing 2017 Racewear Collection

FLY Racing has introduced its 2017 line-up of racewear. Team riders Andrew Short, Weston Peick, Christophe Pourcel, Benny Bloss, Justin Brayton, Zach Osborne, Martin Davalos and more showcased FLY Racing’s innovative 2017 racewear lines in front of Washougal race fans recently.

Motorcycles as Art Annual Industry Party and Media Reception

Michael Lichter and Rod Woodruff present the Buffalo Chip’s annual Industry Party and Media Reception for the 2016 Motorcycles as Art exhibition titled “Skin and Bones – Tattoo Inspired Motorcycles and Art.” The party is to be held in the Buffalo Chip’s Events Center, Sunday, August 7.

Yamaha YXZ1000R Dominates Lucas Oil Regional Off-Road Racing

Yamaha’s factory-supported Dustin Nelson and Corry Weller are having unmatched racing success piloting Yamaha’s new YXZ1000R pure sport Side-by-Side (SxS), leading the Production 1000 class in the Lucas Oil Regional Off-Road Series in both Arizona and Southern California.

Motorcycle Racing Legend Ben Bostrom Named Grand Marshal for 14th Annual Sturgis Mayor’s Ride

Ben Bostrom, renowned U.S. motorcycle racer, has been named the Grand Marshal for the 14th Annual Sturgis Mayor’s Ride on August 8, 2016, during the Sturgis Motorcycle Rally. The Bostrom Brothers are making their return to Sturgis to continue their tradition of riding with people from around the world in the annual Sturgis Mayor’s Ride.

Yamaha and Beta Tools Bring Professional-Grade Hand Tools to U.S. Powersports Industry

Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., has announced an exclusive collaboration with Peerless Hardware Manufacturing Company, the North American importer for Beta Tools of Italy to deliver a new line of professional-grade, hand tools and storage.

Shifting Gears: Following the Movers and Shakers in the Powersports Industry

Cat is out of the bag! Erik Nelson was promoted to VP and general manager of Arctic Cat’s snowmobile division and international sales, effective immediately. Patricia Jones also joins the company as chief human resources officer. Nelson succeeds Brad Darling and Jones succeeds William Nee, both of whom are pursuing other opportunities. “We are pleased

VP Racing Fuels Appoints New Sales Manager of Lubricants

VP Racing Fuels, Inc., has announced the appointment of Richard Glady as sales manager-lubricants, reporting to Bruce Hendel, VP’s director-consumer product sales. Based at the company’s headquarters in San Antonio, Texas, Glady will be responsible for sales of lubricants developed for the consumer market.

Kawasaki Expands Role of Next Level Sports Management to Cover all Product and Racing PR

Kawasaki Motors Corp., U.S.A., has named Next Level Sports Management as its public relations agency for all product and racing activities. Next Level will work closely with the Kawasaki public relations team and its Manager, PR + Brand Experience, Kevin Allen to promote its entire powersports line-up. Kawasaki will be in Booth #239 at AIMExpo.

Houser Racing

The The story behind the story about Houser Racing is it’s more than just a company that produces high-quality aftermarket parts for ATVs and UTVs. Houser’s success has been the result of an entire family coming together and chipping in wherever needed, alongside employees to make the best products possible, and working tirelessly to reach

Finding Our ‘Cool’ Place In The Industry

[dropcap]O[/dropcap]ne of the most frequent questions I have been asked in all my years in the motorcycle industry has been, “How do you land one of the cool jobs in the industry?” People outside of the industry will say that is so cool you work in the motorcycle industry. To most of us enthusiasts, the

Road Racing Champion Wayne Rainey to be Honored as AMA Motorcycle Hall of Fame Legend

Three-time Fédération Internationale de Motocyclisme 500cc Grand Prix World Champion and two-time American Motorcyclist Association Superbike Champion Wayne Rainey will be honored as an AMA Motorcycle Hall of Fame Legend at the AMA Motorcycle Hall of Fame Induction Ceremony Saturday, Oct. 17, in Orlando.

Kawasaki Names Stjernstrom to Lead Racing Program

Kawasaki has named renowned racing industry veteran Bruce Stjernstrom to lead racing operations, replacing senior racing manager Reid Nordin, who has left the company. Stjernstrom returns with 20 years of experience at Kawasaki, having previously led both the racing and marketing departments.