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Majority Share in Öhlins Racing Sold to Tenneco Inc.

Öhlins will become a subsidiary of Tenneco, joining one of the largest global multi-line, multi-brand OEM and aftermarket companies in the world.

Roger Hayden’s Racing Career Celebrated on Suzuki Sunday at AIMExpo

On the closing day of the AIMExpo, Suzuki, road racing fans, motorcycle enthusiasts, factory riders and industry leaders came together to celebrate the 20 year road racing career of Roger Hayden.

Rinehart Racing to Make its Debut at INTERMOT

Rinehart Racing’s lineup of full system and slip-on exhausts and exhaust accessories will be on display at INTERMOT and EICMA this Fall.

FLY Racing Releases New Butane Street Jacket

The jacket features a Hydraguard waterproof/breathable membrane with advanced 600D material that is flexible, lightweight and durable.

Bell Powersports Announces Official Entry Into Recreational UTV Industry

Bell Helmets, an industry leader in innovative head protection, officially signaled its entry into the rapidly growing recreational UTV space with the launch of two new helmets.

AIMExpo to Celebrate Powersports Industry Week with Dealer VIP Package Giveaway

AIMExpo is celebrating the first ever Powersports Industry Week in Las Vegas, and are giving away five VIP packages to dealers who register and attend the 2018 AIMExpo presented by Nationwide.

Taiwan International Motorcycle Industry Show

Organized by the Taiwan External Trade Development Council (TAITRA), the Motorcycle Taiwan show has quietly become one of the key trade events in the region during the past decade.

Husqvarna Releases 2018 Rockstar Energy Factory Racing Collection

Husqvarna Motorcycles has released the new Rockstar Energy Husqvarna Factory Racing Collection – a line-up of premium, team and lifestyle clothing designed to celebrate the success of the manufacturer’s factory racing team.

BRP’s Can-Am Maverick X3 Vehicle Wins the 2018 Dakar Rally with a Victory by South Racing Can-Am

Pride is justifiably high at BRP with the resounding victory of South Racing Can-Am drivers Reinaldo Varela and Gustavo Gugelmin from Brazil in the side-by-side (SxS) class of the 40th edition of the Dakar Rally in South America.

Industry Mourns ‘On Any Sunday’ Filmmaker Bruce Brown

Mr. Brown’s early acclaim resulted from his groundbreaking surfing movie, “Endless Summer,” which was released in 1966. “On Any Sunday,” released in 1971, helped spur the explosive growth of motorcycling in the 1970s.

Houser Racing Introduces New Products for Polaris General 1000

Houser Racing has announced the development of another product line for the UTV Industry. The latest edition is for the Polaris General 1000, which include new Tree Bars, Front Bumper and Front Lower A-Arms developed in-house by the company.

iXS Hires Industry Vet Boaz as National Sales and Marketing Manager

Swiss motorcycle gear specialist iXS says it is focusing on improving the service of its dealers around the world. The company’s first step to building the brand in the U.S. is the addition of Jeffery Boaz as National Sales & Marketing Manager. 

Danielson Fuel Services Partners with VP Racing Fuels

VP Racing Fuels recently announced Danielson Fuel Services as the newest partner in its retail branding program. Based in Norman, Oklahoma, Danielson supplies 100 independent locations in a region comprised of Oklahoma, Texas, Kansas, Arkansas and Missouri.

Bonacquisto Named Director of Marketing for VP Racing Fuels

VP Racing Fuels has announced the appointment of Donato Bonacquisto as director of marketing. In that position, Bonacquisto will be responsible for advertising, sponsorships, event management and public relations in support of all VP business divisions including Race Fuel, Branding and Consumer Products.

Textron Off Road and Joe Gibbs Racing Gear Announce ‘Stampede to Vegas Sweepstakes

Textron Off Road has teamed with Joe Gibbs Racing (JGR) MX on a dirt-infused sweepstakes with a grand prize that includes an 80HP Stampede EPS+ side-by-side, Suzuki DR-Z70 motorcycle and a Las Vegas trip for two to watch the AMA Supercross Finals in VIP style.

VP Racing Fuel Fix-It-Fuel

Fix-It-Fuel is a fuel system treatment that cleans and rejuvenates poor running and non-running small engines damaged by ethanol-blended pump gas. It’s designed for any 2- and 4-cycle application.