RevZilla Grows Popular Get On! ADV Festival Lineup for 2022
Riders will experience world-class routes in the Black Hills of South Dakota and the California Mojave Desert.
Introducing OUTREC, the New Online Outdoor Adventure Rental Vehicle Marketplace
OUTREC assures a world-class outdoor adventure experience in Arizona through convenient and fast rental of top-branded premium ATV and UTV at affordable rates.
Octane Announces Key Milestones in Advance of Continued Market Expansion
The company launched new products, grew its customer base, became GAAP net income positive and grew its headcount by 80%.
ProX Racing Parts to Implement Minimum Advertised Price Policy
The policy will go into effect Jan. 1, 2022.
Bridgestone Battlax Adventure Trail AT41 Motorcycle Tire
Bridgestone’s latest adventure tire will be available February 2022 in nine sizes (4 front and 5 rear), all with M+S marking.
Ducati’s Desert X Adventure Bike Headlines 2022 Lineup
Ducati is planning to reveal five new motorcycles between now and the end of the year, culminating with the Desert X.
Pan-America Becomes Top Selling ADV in North America
In creating the Pan America, which launched in February of this year, Harley-Davidson used its cutting-edge design and engineering capabilities to create both the Pan America 1250 and Pan America 1250 Special. Today, Harley has announced that the Pan America 1250 Special has become the #1 selling adventure touring motorcycle in North America. Jochen Zeitz,
Lindeco Genuine Powersports Launches New Website, ADV Brands
The launch of LGP in the U.S. along with the new website will provide both consumers and dealers with easy access to the latest premium adventure bike equipment and accessories.
Michelin’s New Scorcher Adventure Tire Line Expanding Aug. 1
Michelin will begin distributing its new Scorcher Adventure tire line to all current powersports distributors starting Aug. 1, 2021. Adventure riders will soon have access to the new tire line co-developed and co-branded with Harley-Davidson for the new Harley-Davidson Pan America motorcycle. “Our custom-designed Scorcher Adventure tire gives riders added confidence and stability on roads and trails
REV’IT! Seeking Female ADV Riders
Since 2017, the REV’IT! sponsored Women’s ADV Riding Team has played a key role in product testing gear and representing the brand in front of the ADV world; each through her own interpretation of “adventure riding” — whether that’s grueling, long-distance journeys, rugged backcountry trail rides, and everything in between. Now, the team is looking
GEICO Adventure Rally and Camp Returns Nov. 4-7 at Stagecoach Trails Resort
The GEICO Motorcycle Adventure Rally & Camp will return to the Stagecoach Trails Resort in Julian, Calif., for the third So-Cal Adventure Rally, November 4-7. Building on the success of past Adventure Rally editions, the 2021 event will feature a wide array of opportunities for riders to test their skill and diversity in a location
RevZilla Inviting Riders to Adventure Fest
RevZilla is eager to host Get On! Adventure Fest in The Black Hills of South Dakota from July 15 – 18, 2021. The four-day adventure-packed weekend has everything from off-road riding, riding skills training, the opportunity to test new adventure bike models and demos with your favorite brands. Ticket sales support the South Dakota Trails Development Corp.,
Alexander Smith Joins the MIC Dealer Advisory Council
Alexander Smith, of Malcolm Smith Motorsports in Southern California, is the newest member of the MIC Dealer Advisory Council. He was raised in the motorcycle industry by his father Malcolm Smith, the famed off-road racer and co-star of “On Any Sunday.” Alexander attended Sonoma State University earning bachelor’s degrees in business management and international economics. “I was fortunate to grow up riding and working
FUELL Technology Advances Urban Mobility
The advanced FUELL technology utilized in the Flluid-1S had been created to deliver maximum performance, convenience, and range for the modern urban commuter with a focus on macro-mobility.
RawHyde Adventures Opens Zakar Overland Terrain Park and Event Center
Zakar will serve the powersports, overlanding and 4×4 industries as a venue for off-road oriented companies to host media events, product launches, corporate retreats, meetings and more.
Harley-Davidson Kicks Off Pan America Adventure Motorcycle Demo Tour
The Pan America motorcycle introduces a revolution in technology, performance and accessibility with innovative Adaptive Ride Height and the all-new Revolution Max 1250 engine.
