ProX Racing Parts will roll out a newly created minimum advertised price (MAP) policy effective Jan. 1, 2022.

As a pillar of the performance replacement products industry, ProX’s priority is protecting its established, 40-year history and future of supplying the finest products to its valued distributors, dealers, retailers and ultimately end users. As a necessary strategy to protect the integrity of the ProX brand and its partners, a comprehensive MAP policy is essential to protect all sales channels.

Adherence to this MAP Policy will protect the credibility of the brand and preserve its reputation for providing customers with high-value, quality performance products. The MAP policy will reinforce ProX and its resellers’ strong technical and after-sales support and will play a key role in ProX achieving its goal of creating a fair and level playing field for all retailers, protecting dealers and distributors, and increasing ProX’s competitiveness in the marketplace.

“The newly created MAP policy is a vital component in protecting the ProX Brand and creating a fair field of play for all of our valued distributors, dealers, retailers and resellers,” said Scott Highland, director of marketing and powersports for Race Winning Brands, ProX’s parent company. “At the same time, this industry-standard policy will bring ProX in line with many of our counterparts across the powersports industry. This is an important initiative for ProX, and we look forward to working with everyone involved to make sure it’s a clear and friendly policy to navigate.”

The MAP policy will apply to all ProX distributors, dealers, resellers and retailers in both traditional and internet-based sales outlets. Additional information and resources regarding the ProX MAP Policy can be found at Blog.Pro-X.com/MAP.