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MIC Gas Tank Finalists to Compete at AIMExpo presented by Nationwide

The Motorcycle Industry Council’s 2018 Gas Tank Competition finalists will display their innovations and share their business plans at AIMExpo presented by Nationwide this month in Las Vegas.

Touratech Releases International Supported Film Series

Supported by Touratech USA, Collected Threads has launched its five-part web video series documenting the trip and highlighting the beauty, adventure, culture and people along the way.

Motorcycling/ATVing Recognized Among Fastest-Growing Outdoor Recreation Activities by Government Statistics

MIC joined the Outdoor Recreation Roundtable welcoming the final report on government statistics recognizing the outdoor recreation industry as a significant contributor to the U.S. economy.

Susan Givens Promoted to Publisher of MPN

Babcox Media, Inc. is pleased to announce that Susan Givens has been promoted to Publisher of Motorcycle & Powersports News.

Yamaha Releases New 2019 WaveRunner Models with Major Updates

Yamaha WaterCraft Group introduced its 2019 WaveRunner line that includes a ground-up redesign, an all-new entry-level model and major performance upgrades.

Adam McGill Takes Over CST Instagram Account for Trip to Best in the Desert

Fans of Adam McGill and CST tires can follow him and his crew on Instagram as they journey cross-country to Las Vegas for Best in the Desert’s Vegas to Reno race.

Choosing a Dealer Management System

Keeping your powersports business on the cutting edge of efficiency and profitability may mean investing in a dealer management system.

Harley-Davidson to Personalize Motorcycles with Custom Paint Sets

Three brand new 2019 Harley-Davidson Limited Custom Paint Sets allow riders to express their personality and stand out from the crowd with their bikes. 

Harley-Davidson Accelerates Strategy to Build Next Generation of Riders Globally

To inspire even more people around the world to experience the exhilaration of riding a motorcycle, Harley-Davidson shared details of its “More Roads to Harley-Davidson” growth plan through 2022.

Touratech Rides East for MABDR Month

The team will be posting images and video throughout their ride, and are encouraging riders to submit their photos for a chance to win.

Harley-Davidson Announces ‘Find Your Freedom’ Interns

This summer, Harley-Davidson is turning a mundane rite of passage – the summer internship – into the experience of a lifetime.

TST Industries LED Programmable, Sequential Integrated Tail Light

This all-in-one unit enables users to remove the stock turn signals while still retaining bright turn signal functionality.

Yamaha Releases New Adventure Pro GPS

The all-new Adventure Pro includes a RAM mount, vehicle cradle, AC adaptor, vehicle power adaptor and Yamaha-exclusive software to further any adventure.

Pirelli Moto International Launches New Website

The website has several new features that includes a new contemporary layout with an upgraded look and feel, increased usability, constantly updated content and deeper integration with its social media platforms and profiles.

Capturing the Youth UTV Market

With so many young racers at the World Championships, how can dealers help promote the rising interest in the youth UTV market?

Ian Kowalski racing UTV World Championship
Florida Dealer Wins Flag Fight with City

According to a Fox News report, Jaguar Power Sports, a motorcycle dealership in Jacksonville, Florida, will not be fined for flying military flags after a warning citation from a city employee led to a verbal altercation with a veteran.