The Compensation Challenge
There is a science to compensation — learn it.
Maximize Your DMS
Are You Profiting From All The Tools Your DMS Offers?
25K Doesn’t Get You a RockStar
There’s a science to effectively (and fairly) compensating your employees
Everything In Its Place …
Organize your product and store to increase their worthiness
Shelton’s Harley-Davidson
Making A Plan And Sticking To It
State Of The 20-Club
Learn how 20-groups are facing a tough economy.
Closing the Gap
Make sure the ideas discussed in your boardroom are what get implemented on your showroom.
Customer Non-Retention
Telephone skills are vital to pleasing today’s customers.
Indistinct By Design
New Castle Harley-Davidson
Hire, Lead and Fire
Three Skills Of A Successful Manager.
Cali Dealer Goes Green
Wendy Epstein’s Mission Motorcycles
Work Smarter To Increase P&A Sales
Learn from one dealer’s P&A success.
Advertising Within A Budget
Peppy and cheap advertising strategies.
Competition Or Collaboration
Collaborate, don’t compete with your customers for a successful sale.
Destination Dealership: Parkway Harley-Davidson
When you consider the elements of a great motorcycle dealership, several pivotal characteristics come to mind. The shop should be clean and well stocked, so customers can buy what they want when they want it. It should have a reliable service department and a helpful, friendly staff. Glitz and glamour are fine, but if a
Smaller Dealers Can Succeed In Tough Times
This month Steve takes a look at a smaller dealership that is not only surviving, but making a good profit despite the tough retail environment.