Moto Morini Hires John Griffin as National Sales Manager
Griffin will be responsible for building relationships with dealers in the U.S.
Polaris Announces 2024 Snowmobile Lineup
Timbersled, the original snow bike brand, introduces the RIOT Gen 2.
Suzuki’s Returning Motorcycles for Its 2023 Lineup
These models feature proven designs and advanced technology.
AIMExpo 2023 is a Wrap
I just came back from AIMExpo in Las Vegas and I really enjoyed myself.
New H-D Screamin’ Eagle 135 Stage IV Crate Engine Sets New Performance Benchmark
The new, wireless Screamin’ Eagle Pro Street Performance Tuner simplifies engine setup.
Yamaha Bicycles Adds Northwest Regional Field Sales and Marketing Rep
Continued sales team growth serves the expanding dealer network
while celebrating 30 years of Yamaha Power Assist Bicycles.
RJWC Powersports Introduces Limited Warranties on 3 Exhaust Systems
The warranties are for the APX, Mud Edition and Krossflow Exhaust Systems.
EnerSys to Showcase New ODYSSEY Battery Powersports Models at AIMExpo 2023
The new models are the first in their group ranges to be available with Thin Plate Pure Lead technology.
Rigg Gear Adventure Waterproof Hurricane Collection
Nelson Rigg is offering three new waterproof bags and RiggStraps Kits.
Hennessey Performance and Sherco Partner for Ultimate Off-Road Adventure Package
Hennessey’s VelociRaptor 600 “Sherco Edition” truck is outfitted with a pair of Sherco 300 enduro motorcycles.
DŌST Electric Bikes Sees Growth in U.S. Powersports Sector
DŌST will be at AIMExpo.
MIC Symposium 22: Government Relations Update
MIC gives an election recap and legislative/regulatory outlook for 2023 on Dec. 15.
Have You Added One Brand Too Many?
Think twice or even three times about adding additional brands to an already successful dealership.
Award-Winning GSX-S1000GT/GT+ and Proven Boulevard Cruisers Return for the 2023 Suzuki Lineup
Highlighted by engineering excellence, impressive features, impeccable build quality and attractive styling.
Suzuki’s KingQuad 500 and 750 ATVs Add 2 New Color Options for 2023
The new options include Great Blue and Cast Carbon.
Segway Villain Now Available for Retail in the U.S. Market
The highly anticipated side-by-side comes to the U.S. for the first time. As the flagship Segway Powersports offering, the highly anticipated Villain sport model will now be available for retail in the U.S. market for the very first time. The Villain sport side-by-side will be available in two width options of 72 inches and 64
