Service Department Numbers
This column explores service department dealer data and benchmarks.
7 Key Digital Strategies
Seven powerful digital strategies that when implemented correctly will improve dealership performance.
Oil Intel
Are Full Synthetics The Hot Ticket?
Benchmarks
The BOC looks at benchmarks and performance indicators to ensure that all profit centers are operating at peak efficiency.
The Used Parts Salesman
Would you try to sell a customer a used chain? Bill gets beat at his own game . . .
What Do I Need To Do To Put You In This Van, Err . . . On This Motorcycle Today?
Avoiding auto industry offenses that have a strong potential of becoming common place in the motorcycle industry.
Bury The Cat Slowly
Sometimes it’s easy to miss the details that make reaching your goals worth while.
Selling Skills
The “trick” to selling more units is learning how to build more value.
Solution Man!
What if you can deliver equal or more value by making a few adjustments?
Pre-Paid Maintenance
The risks and rewards of selling pre-paid maintenance packages.
Why Don’t They Do It, Part II?
What you might do when people don’t seem motivated to perform as requested.
Big Boxes and Mass Merchandisers
The affects of the big box chain stores selling ATVs, minibikes and dirtbikes.