fbpx

Yamaha Bicycles Adds Northwest Regional Field Sales and Marketing Rep

Continued sales team growth serves the expanding dealer network while celebrating 30 years of Yamaha Power Assist Bicycles.

Yamaha Bicycles continues its field sales and marketing team growth, most recently adding Nate Espinosa as the new representative for the northwest region of the U.S. Espinosa, who has spent a lifetime in the bike industry with over two decades of retail, race mechanic and manufacturing experience, will work with Yamaha retail partners in Northern California, Oregon, Washington, Idaho, Montana, Utah, Colorado and Northern Nevada.

“As a longtime motorsports enthusiast and fan, I’m honored to join the Yamaha team and look forward to representing it in the field as we provide the U.S. market with our innovative and reliable power assist bicycles,” Espinosa said. “I’m truly humbled by the opportunity to be able to represent this legendary brand in such an exciting and growing new market.”

Espinosa started his bike industry career at his neighborhood bike shop, then served as a downhill race team mechanic, warranty manager, outside dealer services representative and as general manager for several bicycle retail stores before joining Yamaha.

“As we continue building the Yamaha Bicycles business in the U.S., Nate and the rest of our sales and marketing team have the experience and the enthusiasm necessary to carry us through the next phase of growth,” said Drew Engelmann, national sales and marketing manager at Yamaha Power Assist Bicycles. “We’re excited to welcome Nate to the team and to stay on the gas as we bring more quality, innovative products to market and work hand-in-hand with our dealer partners to provide the best sales and service experience for customers.”

While Yamaha has been in the e-bike market for three decades, the Yamaha Bicycles brand was first introduced to the U.S. in 2017. Since then, measured and strategic growth have seen the development of a high-quality retail partner network, including e-bike specialty shops, independent bike dealers and Yamaha powersports dealers, along with the expansion of Yamaha’s e-bike lineup, which now includes a full line of all-mountain bikes, drop bar road and gravel e-bikes, and fitness/commuter models.

“Yamaha is uniquely positioned to capitalize on the expanding e-bike market,” said Rob Trester, manager of Yamaha’s Smart Power Vehicle Division and the Yamaha Power Assist Bicycle group in the U.S. “We were the first manufacturer to market with a power-assist bicycle 30 years ago, having recognized the potential decades ago, which gave us the time to refine our manufacturing processes, grow our market and industry knowledge and make the best e-bikes for our customers.”

Yamaha launched the world’s first electrically power-assisted bicycle in 1993. Since then, Yamaha has sold more than 5.5 million e-bikes worldwide, making it one of the largest e-bike original equipment manufacturers (OEM) in the world. An overview of Yamaha’s history in e-bikes is here: https://www.yamahabicycles.com/the-yamaha-evolution/

Yamaha Power Assist Bicycles is part of the Smart Power Vehicle Division of Yamaha Motor Corp., USA. The Yamaha Bicycles lineup includes a variety of power assist bicycles for fitness, fun, commuting and serious recreation. View Yamaha’s full line of Power Assist Bicycles at www.YamahaBicycles.com and find a local retailer at Yamaha’s dealer locator. See future Yamaha Bicycle models at https://www.yamahabicycles.com/future-ebikes/

You May Also Like

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports

Segway Powersports and Octane announced a new partnership to provide promotional financing for customers in the U.S.

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway's entire range of innovative utility vehicles and sport side-by-sides, courtesy of Octane's in-house lender, Roadrunner Financial Inc. Authorized Segway Powersports dealers can now leverage Octane's streamlined digital financing process, along with attractive terms and flexible rates, to enhance the consumer purchasing experience.

2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming
MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit

Other Posts

Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024
Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership
Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Indian Motorcycle Announces Sponsorship of Handbuilt Motorcycle Show

Indian’s sponsorship includes the season’s first Owners Ride, Custom Bike Display and demo rides of the all-new Scout lineup.

Handbuilt Motorcycle Show 2024