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Choosing a Dealer Management System

Keeping your powersports business on the cutting edge of efficiency and profitability may mean investing in a dealer management system.

Indian Motorcycle to Offer Demo Rides, Thrill Show at 2018 Sturgis Motorcycle Rally

Indian Motorcycle will offer riders demo rides on 2018 models, adrenaline-charged thrill shows, two nights of American Flat Track and Hooligan racing, as well as group rides throughout the week.

Rockford Fosgate Named Official Motorcycle Audio Sponsor of 2018 Sturgis Motorcycle Rally

Rockford Fosgate will bring high performance motorcycle audio systems to the crowds of enthusiasts on Lazelle Street in downtown Sturgis, SD.

BMW to Roll Into Sturgis Buffalo Chip With Lineup Of Demo Bikes

BMW will offer free demo rides at the Sturgis Motorcycle Rally on Aug. 4-11, including the new K 1600 Grand America.

Experience New KTM Bikes on Demo Rides at AMA Vintage Motorcycle Days

KTM will offer street-riding demos that begin in the paddock area of the Mid-Ohio facility.

Del Amo Motorsports Monolith of Motorcycles

Traveling north on the Costa Mesa Freeway (Route 55) in Southern California, you can’t miss Del Amo Motorsports’ impressive monolith of motorcycles.

Del Amo Motorsports Front
Sportsman Country Hires Five New DSMs

Sportsman Country, the newly formed distributor of Bennche, Massimo and Linhai ATVs and Side-by-Sides, has hired five district sales managers, who will play a vital role in the new go-to-market strategy for the Garland, Texas-based company.

V-Twin Market Update: The Search For New Customers Continues

By this point, everyone knows how Harley’s woes with selling new bikes and finding new customers has trickled down to just about everyone in the powersports industry (except perhaps the UTV market). We don’t mean for this to sound so downbeat, but it is what it is until we find some solutions… and fast!

KIRSH Helmets Heads to Rockers, Riders and Ribs in Longview, Texas 

KIRSH will debut their new half helmet in Texas this weekend. KIRSH’s Joe Catalino will be on hand to discuss the new low profile DOT approved KIRSH helmet while riders enjoy music from Foghat, Kentucky Headhunters and Edgar Winter all in the middle of BBQ heaven.

Yamaha Announces Activities Scheduled for AIMExpo This Weekend

Although some additional new models will be announced on Thursday, September 21, several already-introduced, all-new 2018 models that will be on display at the Yamaha booth and available for demo rides this weekend.

BMW Motorrad USA Goes Full Throttle at AIMExpo

BMW Motorrad USA is going full throttle at the upcoming American International Motorcycle Expo presented by Nationwide at the Greater Columbus Convention Center, September 21-24.

Getting Down To Business at AIMExpo

With the American International Motorcycle Expo (AIMExpo) just around the corner – and for more than 40 percent of us, it’s literally around the corner within 500 miles or so – it is time to make a plan to do some business. If you just walk around to collect some catalogs and chit-chat with your

Q & A with Larry Little, Vice President and General Manager of MIC Events

At the 2016 AIMExpo kick off breakfast in Orlando, Larry Little announced the 2017 event would be held in Columbus, Ohio. Fast forward to June 2017 and preparations for the Columbus event are well underway! Big things are indeed happening for the American International Motorcycle Expo, including Indian Motorcycles and Harley-Davidson participating in the combo

Legacy Exhibitor Yamaha Renews Commitment to AIMExpo

With new models represented on the show floor, demo rides at AIMExpo Outdoors! and a few other surprises in the works, Yamaha will make the most of the powersports expo’s debut in downtown Columbus, Ohio, from September 21-24.

Test Rides: Are They Worth It?

I recently had an exchange with a friend of mine where we discussed the experience of buying a motorcycle, something we both believe should be special and unique. We are not the auto industry, where someone usually purchases a car because he has a specific need for one as transport, or perhaps a work vehicle.

Indian Motorcycle Announces Daytona Plans

Indian Motorcycle has announced a comprehensive Daytona Bike Week experience that includes a custom bagger showcase, demo rides for all new 2017 models, and a 2017 Chieftain sweepstakes.