Sportsman Country, the newly formed distributor of Bennche, Massimo and Linhai ATVs and Side-by-Sides, has hired five district sales managers, who will play a vital role in the new go-to-market strategy for the Garland, Texas-based company.
Johnny Tai, Sportsman Country CEO commented: “With the expansion of our new district sales managers and marketing staff, our mission is to, first and foremost, elevate our standard of customer service. I always welcome good talent to the team and the timing was just right for both parties to embark on this new endeavor. Their passion, experience and relationships are invaluable to our growth plans, as we aim to develop the Sportsman Country distribution platform. Sportsman Country is comprised of the Bennche, Massimo & Linhai brand names, which will continue to evolve, as we transform the way our customers perceive the Asian powersports market.”
The new DSM hires include the following:
Shea Fouchek, South Central District Sales Manager. Fouchek, was most recently a Regional Sales Manager for independent sales agency, Brand Power USA;
Kevin Johnston, formerly a DSM for Kymco USA, has been hired as Northeastern District Sales Manager;
Branon White, formerly a DSM for Kymco USA, has been hired as Central East Coast District Sales Manager;
Melinda McKay, formerly a DSM for Kymco USA, has been hired as Midwestern District Sales Manager;
Woody Clark, formerly a DSM for Kymco USA, has been hired as Eastern Midwest District Sales Manager; and
Jason Walling, formerly a DSM for Kymco USA, has been named Director of Marketing for Sportsman Country.
The company says additional DSM hires are expected to be announced in the coming months. In addition, Sportsman Country is planning to bring dealers to its headquarters on March 25 – 26 for a dealer meeting that also will include a factory tour and product demos on the company’s test track. Retail lenders will also be on-hand to meet with dealers and discuss consumer financing options.