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FactoryONE Sherco Brings Home Hardware at The Grinding Stone Hard Enduro

Cooper Abbot and Louise Forsley took home P3 and P1 honors respectively.

FactoryOne Sherco, U.S. Hard Enduro
Progressive IMS Outdoors Announces 2022 Tour Schedule

The eight-city series will run from June to November.

IMS Outdoors
Royal Enfield Announces BTR Road Racing, Flat Track Programs

New and returning riders, more races and a bigger BUILD. TRAIN. RACE. program for 2022.

Royal Enfield BTR
Hunter Lawrence Takes 250SX Overall Win at Glendale’s Triple Crown

Chase Sexton won third overall in 450SX with a win in the final race.

Introducing OUTREC, the New Online Outdoor Adventure Rental Vehicle Marketplace

OUTREC assures a world-class outdoor adventure experience in Arizona through convenient and fast rental of top-branded premium ATV and UTV at affordable rates.

OUTREC
Vanderhall Announces 55 New Locations in the U.S.

Demand for the company’s electric vehicles has skyrocketed.

Vanderhall, Brawley
Volcon Signs with Nash Powersports

The deal will bring innovative electric powersports products to West Coast dealers in 2022.

Volcon dealerships
LaFountaine Takes WORCS Crown

LaFountaine rode his CRF250RX well over the course of the 10-race series.

SLR Honda’s Tallon LaFountaine Earns 2021 NGPC Pro II Title

The Utah native has ridden his Honda CRF250RX to four wins in the nine rounds held thus far.

LaFountaine
UTV Legends Championship Results

The 2021 All Terrain Concepts UTV Legends Championship concluded this past weekend in glorious fashion. Over 200 UTVs, Motorcycles, and Quads showed up to test their skills on the semi-short, super-tough 17-mile desert course set up near downtown Laughlin, Nevada along the scenic Colorado River.  Despite hot days with temperatures over 115 degrees, racers, fans, and staff had a

Ducati’s Dynamic Duo Ready to Tackle ‘Pitt Race’

MotoAmerica 2021 resumes this weekend as America’s finest Superbike stars head to the lush surrounds of the Pittsburgh International Race Complex.

On the Road with Brands That Shine – Part II

Back in April, I told you about our first quarter on the road- supporting reps and dealers and visiting friends. I can hardly believe that as of August 2, we will have completed our second quarter on the road. That is six months and 13 states! We left off with you in Arizona where things

GO AZ Motorcycles Announces Acquisition of Star Island Motorsports

GO AZ Motorcycles, an Arizona-based Powersports group founded by American entrepreneur, philanthropist and powersports enthusiast Bob Parsons in 2008, announced the acquisition of Star Island Motorsports in Prescott, Arizona, from proprietors Gary Hengeveld and Scott Walz. Prescott is now the sixth dealership for the group as it joins GO AZ Motorcycles locations in Scottsdale, Peoria,

AMSAF Awarded $60,000 Grant for Rider Training Scholarships

The Arizona Motorcycle Safety and Awareness Foundation (AMSAF)announces the award of a $60,000 grant from the Arizona Governor’s Office of Highway Safety (AZGOHS). The grant, which demonstrates support for AMSAF’s mission of expanding awareness about motorcyclists while reducing rider fatalities and injuries, will be used to provide motorcycle rider training classes to the public through a scholarship program. “AMSAF is excited to continue giving out scholarships to help educate new and present riders,” says Mick

Yamaha OAI Contributes Over $225,000 to Land Conservancy in Q1

Yamaha Motor Corp., USA, recently announced the completion of the 2021 Yamaha Outdoor Access Initiative (OAI) first quarter grant cycle with funding decisions totaling $225,000. The first quarter applicant pool represented a wide-ranging selection of OHV enthusiasts with projects working to supply ATV, Side-by-Side (SxS), motorcycle, and snowmobile riders with safe and sustainable trails and

Polaris Names Michael Speetzen as CEO and Bob Mack as CFO

Speetzen and Mack have been serving as interim CEO and interim CFO, respectively, since January.