On the Road with Brands That Shine
Brands That Shine decided to take to the road and travel around the country with motorcycles, samples and swag to promote their brands directly to the dealers, alongside their distributor reps.
Polaris Donates $80,000+ to Off-Road Organizations
The nine nonprofit organizations that were awarded a Spring 2021 T.R.A.I.L.S. grant received awards ranging from $6,000 to $10,000.
MOTOZ Tires Named Official Tire of Wyoming Backcountry Discovery Route
The BDR expedition team will be putting the Motoz Tractionator RallZ tires to the test on multi-day, long-distance off-road trips while scouting and filming the 11th adventure motorcycle route, scheduled for release in January 2022.
Pat Smage Returns for 20th Year on Sherco
Record setting U.S. observed Trials champion, Pat Smage, returns to FactoryONE Motorsports, in what will be his 20th year riding a Sherco motorcycle.
Maxxis Renews Sponsorship of Best in the Desert, Maxxis Triple Crown
Maxxis is renewing its sponsorship of the Best in the Desert series for 2021 and will once again be the title sponsor of the Maxxis Triple Crown and the prestigious Maxxis Vegas to Reno.
Monster Energy Supercross 2021 Schedule
Feld Entertainment, Inc. announced the complete schedule for the upcoming 2021 Monster Energy AMA Supercross, an FIM World Championship, season.
FOX Live Valve Takes Premier Class Victory at Blue Water Desert Challenge
In an effort to continually develop highly advanced suspension products, FOX constantly tests prototype components in the field under the world’s best racers.
Ziggy on a Nationwide Roadshow to Build Dealer Network
Given the pandemic situation, the founders of the company have embarked upon a nationwide Road Trip to showcase Ziggy electric mopeds and scooters and meet potential suitable dealers.
Moto Guzzi Announces Spirit of the Eagle Contest Winners
Of over 750 contest entries, the winners were selected to take the 2020 Moto Guzzi V85 TT Travel, their tours stretching all across the American West, independently covering Washington, Idaho, Wyoming, Montana, Utah, Colorado, Arizona and California.
KC HiLiTES Partners with Backbone Media
KC HiLiTES, the creator of the first off-road light in1970, has teamed up with Backbone Media as its public relations agency of record.
MIC: COVID-19 Industry Updates & Resources
The Motorcycle Industry Council leadership and Government Relations Office (GRO) are in daily contact with officials regarding the COVID-19 Coronavirus emergency.
Yamaha Outdoor Access Initiative Awards Over $400,000 in 2019
Projects receiving OAI grants often have a strong stewardship component, as well as an inclusive community of users working together to ensure all types of outdoor recreationists can access and enjoy public land sustainably and safely.
Polaris RZR Factory Racing Secures Overall Win at the Mint 400
RZR factory racers Branden Sims and Jake Carver finished first and second in the Pro Turbo class, marking the fifth year in a row that RZR Racing clinches an overall win at the Mint 400.
Personalized Experiences Drive Vance & Hines Road Show in 2020
Housed in two custom-built, 53-foot trailers with extended exhibit space, it offers customers a sensory experience where they will see, feel and hear the exhaust, air intake and fuel management products that Vance & Hines is famous for.
Pirelli Announces 2020 Motocross Rider Support Program
The rider support program will offer several benefits that include technical advice and service at select races, the ability to purchase SCORPION MX tires at preferred pricing, and national marketing opportunities within the Pirelli brand.
Harley-Davidson Edition GMC Pickup Truck Introduced
Only 250 Harley-Davidson branded GMC Sierra trucks will be available through select authorized GMC/Tuscany dealers in North America.
