fbpx

GO AZ Motorcycles Announces Acquisition of Star Island Motorsports

GO AZ Motorcycles, an Arizona-based Powersports group founded by American entrepreneur, philanthropist and powersports enthusiast Bob Parsons in 2008, announced the acquisition of Star Island Motorsports in Prescott, Arizona, from proprietors Gary Hengeveld and Scott Walz.

Prescott is now the sixth dealership for the group as it joins GO AZ Motorcycles locations in Scottsdale, Peoria, Cottonwood and Flagstaff, along with Harley-Davidson of Scottsdale, the world’s largest Harley-Davidson dealership.

“We’re very excited to continue to expand in Arizona,” said Gina Marra, Vice President overseeing Parsons’ powersports operation. “Star Island Motorsports has been incredibly successful and is well-regarded in the community. We look forward to building on that success, as well as introducing the GO AZ Motorcycles’ experience to the Prescott Valley riding community.”

GO AZ Motorcycles in Prescott will continue to represent Polaris, Can-Am, KTM, Honda, Suzuki and Kawasaki and has immediate plans to add Speed UTV to the dealership’s line-up, as well.

Parsons and Marra have been focused on expansion in Arizona, a market which provides for consistent sales largely unaffected by seasonality. Since opening GO AZ Motorcycles in Scottsdale in 2008 and spending the first few ensuring years purchasing and consolidating top manufacturer brands under that dealership’s moniker, the duo added Harley-Davidson of Scottsdale (2011), GO AZ Motorcycles in Peoria (2015), GO AZ Motorcycles in Cottonwood and GO AZ Motorcycles in Flagstaff (2019). 

“The GO AZ Motorcycles’ team thrives on the challenges presented by expansion and enjoys the opportunities that come with it. We’re extremely proud of what we’ve accomplished with the more recent acquisitions in Cottonwood and Flagstaff – the growth it’s provided the staff there and the enhanced experience it’s afforded the powersports community. We are anxious to do the same in Prescott.”

The transaction closed on Thursday, July 1, 2021, with GO AZ Motorcycle’s first day of operational control on Friday, July 2, 2021. 

You May Also Like

Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots

Turn 14 Distribution has announced the addition of Gaerne, a motorcycle footwear company, to its extensive line card.

“We are thrilled to welcome Gaerne to our product lineup. The company’s reputation for producing top-tier motorcycle footwear aligns with our mission to provide our customers with the best products the industry has to offer. Gaerne’s dedication to innovation, quality and performance makes them a perfect fit for our portfolio,” said James Kramer, divisional purchasing manager, Turn 14 Distribution.

Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming

Other Posts

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024
Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership