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Tradeshow Season Is Upon Us

2016 SEMA Show Preview [dropcap]C[/dropcap]an you believe it’s already October? The arrival of fall means many things, but for us here at MPN and Babcox Media, it means it’s tradeshow season. One of the big shows we attend is the SEMA Show out in Las Vegas, held this year from November 1 – 4 in

Polaris Employees Celebrate the Life and Accomplishments of Co-Founder David Johnson

Polaris employees and Polaris riders worldwide are celebrating the life and mourning the passing of one of the company’s co-founders, David Johnson. He passed away on October 8 in Roseau, Minn., after an extended illness. He was 93 years old.

Shifting Gears: Larry Vandiver Back in the Saddle, Rod Overstreet Returns to Torrot/Gas Gas, and more!

So much for retirement! Former Suzuki exec Larry Vandiver is back in the saddle again. He is now the national sales manager for McKinney, Texas-based Hisun Motors Corp. USA. Dealers may remember him from his 30 years in various stints with Suzuki, including VP Motorcycle/ATV, director of sales and marketing Marine, national promotions and retail

AMA Motorcycle Hall of Fame Welcomes Honda and Indian as Platinum Sponsors of 2016 Induction Ceremony

The American Motorcyclist Association has welcomed American Honda’s and Indian Motorcycle’s support for the AMA Motorcycle Hall of Fame’s 2016 induction ceremony, which will be held Thursday, Oct. 13, during the American International Motorcycle Expo at the Orange County Convention Center in Orlando.

HJC Celebrates 45th Anniversary with Title Sponsorship of 2017 MotoGP French Grand Prix

Dorna Sports has announced HJC Helmets as the title sponsor of the 2017 Grand Prix de France, as the legendary 4.2km Bugatti Circuit hosts the world’s fastest motorcycle racing championship once again. The race weekend, set for May 2017, will therefore be named the HJC Helmets Grand Prix de France. The title sponsor agreement sees HJC further

INTERMOT is Just One Week Away

In no time at all the international motorcycle industry and motorcycle fans from all over the world will be meeting up in Cologne for INTERMOT 2016. Numerous world premieres from manufacturers of motorcycles, scooters, E-scooters and E-bikes promise a veritable wealth of innovations.

AMA Motorcycle Hall of Fame Announces Husqvarna Motorcycles as 2016 Presenting Sponsor

The American Motorcyclist Association has announced Husqvarna Motorcycles as presenting sponsor of the 2016 AMA Motorcycle Hall of Fame Induction Ceremony, presented by Husqvarna Motorcycles, on Thursday, Oct. 13, during the American International Motorcycle Expo at the Orange County Convention Center in Orlando.

Shifting Gears: Printing All The News That Fits

Catching some heat? In the wake of the recent RZR recall, Polaris Industries named Senior Engineering Director Joel Houlton VP of global safety and quality. Houlton reports to CEO/Chairman Scott Wine and Ken Pucel, EVP of operations, engineering and lean. “The safety and quality of our products must be our number-one priority as a company,”

From World Champion To AIMExpo Rookie

Kenny Roberts Jr. Becomes Show Champion at His First AIMExpo [dropcap]T[/dropcap]he American International Motorcycle Expo (AIMExpo) named second-generation road-racing legend Kenny Roberts Jr. as “AIMExpo Champion” for the 2016 event. Roberts Jr. is the newest addition to AIMExpo’s growing list of legendary American racers and industry influencers that have served the role of official event

Making Waves & Blazing Trails at Club BRP 2017

BRP’s three-pronged strategy for capturing untapped customers Three words summed up Club BRP 2017, BRP’s global dealer meeting held in Orlando in late August: Defiant. Precise. Powerful. While there were many new products and programs presented at the Orange County Convention Center (coincidentally held in the same North Hall that the AIMExpo is occupying in

2017 Yamaha YXZ1000R Arriving at Dealers and New Kodiak 700 SE Announced

Yamaha Motor Corp., USA has announced additional models and accessories for its 2017 model year lineup. The 2017 Yamaha YXZ1000R pure sport Side-by-Side (SxS), along with an all-new Genuine Yamaha Technology Racing (GYTR) torque assist gear kit for the YXZ1000R, will be available in dealerships this month. A new Special Edition (SE) Tactical Black Kodiak 700 ATV will also be available starting in October for the fall riding season.

The Economic Importance of Motorsports in the United States to be Researched

The United States Motorsports Association (USMA) and Indiana University Purdue University – Indianapolis (IUPUI) have announced a partnership to conduct the first-ever nationwide economic impact study of Motorsports. The Motorsports Impact Report (MIR) is slated to demonstrate the billions in economic impacts and other benefits competitive racing provides to the United States.

Indian Motorcycle Sponsors the Ramspur Winery Santa Rosa Mile Weekend

Indian Motorcycle has announced it is sponsoring the Pro/Am Hooligan and RSD SuperHooligan races during an action-packed AMA Finale weekend in Santa Rosa, California on Sept 24. Indian also confirmed that its all-new Indian Scout FTR750 race bike will make its racing debut.

MTA Distributing Lands Exclusive Distribution of LIQUI MOLY Oil and Additives

MTA Distributing has announced the addition of LIQUI MOLY’s high quality oils and additives from Germany. LIQUI MOLY’s line of products for motorcycles, ATVs, UTVs and snowmobiles will now be distributed nationwide.

Bell Helmets and Seven Collaborate on Co-Branded Motocross Kit

Bell Helmets has announced its partnership with premium race wear brand, Seven MX, to produce co-branded products. The partnership with Seven MX will combine the technology and creativity of both brands, providing high-quality racing gear in one total package.

Growing Side-by-Side Segment Features Expanded Presence at AIMExpo

For 2016, AIMExpo’s showcase of the side-by-side segment will be stronger than ever thanks to enhanced features at AIMExpo Outdoors!, along with key aftermarket brands, including High Lifter Products as the latest side-by-side exhibitor at the event.