Bert Baker and Jerry Covington Highlight Sturgis Hall of Fame Inductees
A couple of inveterate tinkerers and V-Twin innovators lead the pack headed into the Sturgis Motorcycle Museum Hall of Fame Class of 2016. Both Bert Baker and Jerry Covington have made an indelible stamp on the industry and have “the right stuff” to meet the Museum’s criteria for inclusion in a select group of individuals who have impacted this industry.
MV Agusta and Motul Sign Wide-Ranging Global Partnership
The deal covers use of the company’s extensive range of products at all levels in the Italian marque’s factory, plus a first-fill and service fill for all motorcycles bearing the brand’s name.
The New Face Of Motorcycling?
If you have to ask what a Millennial is, you may not understand how much of your future business is going to be dramatically impacted by those currently between the ages of 16 and 30.
HJC Factory Tour
As one of the world’s top producers of helmets, HJC was gracious enough to host us at its manufacturing facility just outside of Hanoi, Vietnam on the last leg of our trip around the globe. Here’s what we learned.
Kawasaki’s 1970 100 Centurion G31M
Man had just landed on the moon, the film Easy Rider, (1969) premiered, and the Woodstock Music Festival had just occurred. It was a remarkable time in the USA. Then came the 1970 Kawasaki 100 Centurion G31M, 99cc of rotary-valve two-stroke dynamite wrapped in Lime Green racing paint.
Gear Up Every Ride Photo Contest Features More Than $15,000 in Prizes
Gear Up Every Ride rolls out May 1 with an online photo contest featuring more than $15,000 in moto prizes and growing. Daily prizes will include everything from premium gloves and boots to on- and off-road helmets, leather and textile jackets and even full riding suits. A Grand Prize will be awarded June 1.
Arctic Cat Forms New Partnership with Dempsey Off-Road Adventures
Arctic Cat has partnered with off-road racing icon Chuck Dempsey to provide the Ultimate Off-Road Driving Experience. Dempsey Off-Road Adventures, based in Las Vegas gives enthusiasts an opportunity to be a part of Chuck’s life experiences via the seat of Arctic Cat’s pure sport Wildcat 1000 UTVs.
Motorcycle Helmet Market in the U.S.
Looking for some easy money? With a little product knowledge and some basic sales techniques, you can transform an underperforming section of your dealership into the leading profit center that it should be! The margin is better, the floorspace requirements are minimal compared to unit sales and the buy in is a lot less… so
Bell Helmets and Ace Cafe London Announce Multi-Year Deal
Bell Helmets has announced a multi-year agreement with Ace Cafe London. The transatlantic partnership will fuse the history, authenticity and credibility of the two historic brands in the creation of exclusive limited edition products, while also co-operatively joining together for unique future racing initiatives.
Yamaha Announces Supported 2016 ATV and Side-by-Side Racers
Yamaha Motor Corp., USA has announced its supported 2016 Side-by-Side and ATV racers who will compete in the all-new YXZ1000R pure sport SxS and aboard the YFZ450R sport ATV.
BMW Motorrad to Sponsor Handbuilt Motorcycle Show
BMW Motorrad USA will be the title sponsor of the third annual Handbuilt Motorcycle Show, April 8-10, in Austin, TX. Hosted by Revival Cycles, the event features approximately 150 custom motorcycles from the best builders in the world, alongside original artwork, in a historic downtown warehouse.
Kerry Graeber Joins Suzuki as its Vice President of Sales and Marketing
Suzuki Motor of America Inc., (SMAI) has announced the appointment of Kerry Graeber as the company’s new vice president, sales and marketing. A former executive with the company, Graeber rejoins Suzuki to focus on strengthening the Suzuki brand in the American powersports market and expand the company’s recent sales success.
The Millennial Paradigm Has Shifted, Have You?
Millennials are going to be the first generation to replace the economic power of the baby boomers. So what does that mean to me as a motorcycle industry professional?
Union Motorcycle Classics
Union Motorcycle Classics builds its redesigned classics in a real, 100-year-old barn in Nampa, Idaho where there is no dust anywhere in sight and nothing is hidden away under tarps. Instead, the “re-imagined” bikes in the barn are new, fresh, exciting and ready to roll!
Polaris Plans to Win with Victory AND Indian
After unveiling the Octane and Stealth Victory motorcycles to dealers and the media, and the Hooligan Indian Scout Sixty, it is clear that Polaris is playing to win with both Indian and Victory this year.
Printing All The News That Fits
Industry veteran chooses Biker’s Choice. Formerly with Peterson’s Harley-Davidson of Miami (North) and most recently a field sales representative at Drag Specialties, Jeffrey Colon is now with Biker’s Choice.
