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Jason DiSalvo Launches Ride University

Jason DiSalvo has launched his new riding program, the DiSalvo Ride University. Ride University is the first multi-channel motorcycle learning experience of its kind, combining both at-the-track events with free online courses giving track and street riders alike an in depth resource of practical information and training to improve their motorcycle riding abilities.

VW May Possibly Sell Ducati

Volkswagen Group is considering a possible sale of Ducati as the automaker seeks to streamline operations to fund an strategic overhaul after its emissions-cheating scandal.

Shifting Gears (Apr.): Printing All The News That Fits

Dealer inquiries wanted! Powersports industry brand builder Rod Derifield is back in the saddle… literally. Most recently president of the Motorsport Aftermarket Group (MAG)  Off-Road Group, including DragonFire, Malcolm Smith Racing HardParts, ProTaper, QuadBoss and Renthal, Derifield launched ROR Brands in conjunction with the Laughlin River Run. “ROR Brands is founded on a passion for

Track Days: Preaching To The Choir?

Say “track day” and visions of go-fast guys on crotch rockets wearing Rossi and Marquez replica leathers and lids probably flash from your subconscious. Ditto for the dirt dealers who envision local pros dressed like Dungey blitzing your customers through the whoops. This dynamic is shifting, however. While the typical track days continue to preach

Auction Action: Pre-Owned Heats Up

As Bob Dylan noted, the times they are a changin’ – and if you aren’t tuned into the pre-owned market, you could be left singing the blues! According to the Motorcycle Industry Council (MIC), new unit sales were off -2.7% for motorcycles and -4.7% for ATVs in 2016. As a direct consequence, the pre-owned space

Custom Culture Pavilion at AIMExpo Presented by Nationwide Celebrates Customization

The American International Motorcycle Expo presented by Nationwide (AIMExpo) announced the return of the highly popular Custom Culture Pavilion to the 2017 show, taking place this September 21-24 from the Greater Columbus Convention Center in Columbus, Ohio.

Pirelli Introduces the “66” Promotion on Select Motorcycle Tires

Riders can score a $66 prepaid card when purchasing a set (a front and a rear) of NIGHT DRAGON or MT 66 ROUTE tires, which are designed for custom motorcyclists seeking the ultimate in performance, comfort and mileage.

The Wild Gypsy Tour, a Women’s Only Festival During Sturgis

Experience the first-ever all-women’s camping and motorcycle festival at the Sturgis Buffalo Chip kicking off the 77th annual Sturgis Motorcycle Rally on August 4-7, 2017 in South Dakota. Women from all over the world will gather in the mecca for motorcyclists to launch the historical event.

Former MAG Exec Rod Derifield Launches ROR Brands

Powersports industry brand builder and entrepreneur Rod Derifield is back in the saddle… literally. Most recently president of the Motorsport Aftermarket Group (MAG) Off-Road Group, including DragonFire, Malcolm Smith Racing, ProTaper, QuadBoss and Renthal, Derifield is launching ROR Brands.

Sturgis Motorcycle Museum & Hall Of Fame Honors Class of 2017

Headlined by a local legend, global icons and a couple of go-fast guys who became industry leaders, the Sturgis Motorcycle Museum is honored to present the Sturgis Hall Of Fame Class of 2017.

Right On Target: Club BRP Ski-Doo & Can-Am Edition

The #1 snowmobile manufacturer in the world introduced the 2018 Ski-Doo sleds and a major update to the Can-Am Maverick UTV line-up to more than 1,200 dealers, enthusiasts and media types at the Grand Sierra Resort & Casino.

OEM Update: 2017 Snapshot

A Glimpse at What Has Been Released in the Market Thus Far Still just a few months into 2017, numerous OEMs have been announcing new models to the market, and some have even hinted at what’s in store for 2018 models. Excelsior-Henderson Some OEMs such as Excelsior-Henderson are using 2017 to try and make a

American Flat Track Names Harley-Davidson as Official Motorcycle of AFT Twins

American Flat Track has announced that Harley-Davidson has been named the Official Motorcycle of AFT Twins as part of an expanded, multi-year partnership renewal.

AMA Announces 2017 AMA Supermoto National Championship Series Schedule

The 2017 AMA Supermoto National Championship Series features five rounds of racing in five states, sanctioned by the American Motorcyclist Association. The series includes the return of many popular venues, plus one new venue at Five Flags Speedway in Pensacola, Fla.

Where’s The Beef?

Trade Dispute Could Gut U.S. Off-Road Industry “What’s the game plan? Well… there is none if that tariff comes into play,” admits Gravity TM Racing USA’s Ralf Schmidt. As the exclusive U.S. importer of hand assembled competition off-road motorcycles, TM is set to be the real loser in a trade war that has nothing to

Shifting Gears (Feb.) – Printing All The News That Fits

Orange Brigade promotion: Tom Etherington is now VP of sales for KTM Group North America. In this new role, Etherington will oversee the sales departments for both KTM North America and Husqvarna Motorcycles North America. After starting his career as the GM for Ab’s Motorcycle Shop Ltd. during the 1980s, Tom worked his way up