Tucker Powersports Sets New Direction for Iconic Tucker Show
Tucker Powersports announced a partnership with American International Motorcycle Expo (AIMExpo), which expands Tucker’s efforts to support both its dealers and suppliers.
MIC: We’re Here to Help
In times like these, the need to band together is more important than ever. The MIC wants you to know that they are here to help.
MIC: We Need Everyone to Speak Up
In times like these, the need to band together is more important than ever. Our collective voice will be louder and ensure that we are heard by the people making decisions that affect our community.
MIC: COVID-19 Industry Updates & Resources
The Motorcycle Industry Council leadership and Government Relations Office (GRO) are in daily contact with officials regarding the COVID-19 Coronavirus emergency.
MIC: Stay in Touch While Staying Away
The MIC recently sent out a release, reminding everyone in the industry to stay in touch while staying away during the COVID-19 pandemic.
Motorcycle Industry Council Adapts to Changing Times While Efforts Continue
As the coronavirus pandemic continues, Motorcycle Industry Council staff members are operating remotely and haven’t slowed down one bit.
Industry Reacts to COVID-19
With the current global threat of the Coronavirus (COVID-19), many industry leaders are taking preventative action to stop the spread of the virus.
MSF to Host Series of Regional Workshops in 2020
These rRETS are one- to two-day professional development workshops offering a variety of activities to help RiderCoaches become more effective motorcycle safety professionals.
UBCO Releases 2020 FRX1 Electric Trail Bike
Previewed at AIMExpo in the U.S. last year, with two options including pedal assist, the team at UBCO have worked hard to refine the design into a no compromise motorbike specifically for off road use.
Woman Veteran-Owned SportBike Chic Launches Motorcycle Apparel Line for Female Riders
The newest motorcycle apparel line designed specifically for the needs of women, SportBike Chic was launched in 2016 by U.S. Marine veteran and motorcycle enthusiast, LaShundra Rucker, to fill the gap in motorcycle apparel for female riders.
The Octane Boost for Your Business: 2020 Gas Tank Mentoring Program Now Open to Entries
It’s application time for the 2020 MIC Gas Tank program, giving powersports industry entrepreneurs a shot to work with a veteran mentor and build a business plan for a new innovation, product or service idea.
More Riders, Riding More: What Does It Mean for Me?
“More Riders, Riding More – The Ridership Session” outlined action plans for the developing industry-wide initiative. For dealers, one of the most popular questions that emerged from these presentations was, “what does this mean for me?”
MIC: 2020 Gas Tank Competition
The Motorcycle Industry Council invites powersports entrepreneurs to apply for a chance to have one-on-one mentoring from an industry veteran, plus a trip to Columbus that includes booth space at the 2020 AIMExpo presented by Nationwide and the opportunity to present your business plan to powersports leaders and media.
UBCO Achieves Significant Capital Investment and Merger
It has been a huge year for UBCO, New Zealand’s best loved electric utility bike manufacturer, with the company achieving a number of significant milestones both in investment, supply chain and acquisition.
Erik Pritchard Named CEO, President of Powersports Trade and Safety Associations
Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council, Specialty Vehicle Institute of America, Motorcycle Safety Foundation and Recreational Off-Highway Vehicle Association of America, as part of the leadership succession plan announced by the respective boards in July 2019.
Mimi and Moto Wins MIC’s 2019 Gas Tank Competition
Nancy Gerloff and Mark Augustyn, creators of Mimi and Moto, cartoon monkeys that help introduce children to the joys of the motorcycle lifestyle through books and other products, won the 2019 Motorcycle Industry Council Gas Tank Competition.
