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XPS Launches New Care Products Line for All Powersports Vehicles

BRP dealers will now be able to carry 21 new care products from XPS, for a one-stop-shop of recreational specific care items for their customer’s maintenance needs.

Fieldsheer Takes Mobile Warming to New Levels, Markets

Tech Gear 5.7, Inc., makers of Fieldsheer Performance Motorcycle Gear and Fieldsheer with Mobile Warming Heated Apparel, is looking to gain traction in two additional channels for their clothing lines.

MIC: Industry-Wide Initiative to Get More Riders, Riding More

The Motorcycle Industry Council presented the strategic framework for the long-term, industry-wide effort designed to boost ridership, get more riders, riding more, last week at the opening session for AIMExpo presented by Nationwide.

Tangible Ways to Bring In New Riders

To help dealers find a tangible solution to bring in new riders, Paige Bouma, vice president of recreational brands at Cycle Trader demystified the complexity of the subject in her presentation “Capturing the Millennial Market — It’s All in the Story You Are Telling.”

Rolling Thunder Ohio Announce 2020 Event

Rolling Thunder’s six Ohio chapters and the National Veterans Memorial and Museum announced Rolling Thunder Ohio, which will take place on May 24, 2020, in Columbus.

TMV Joins Forces with Piloteer to Form Powersports Marketing Powerhouse

Michigan-based advertising agency TMV Group has partnered with a West Coast marketing and design firm Piloteer, led by veteran Tony Cavaliere and industry insider Eric Anderson.

Lexin Showcases New Product Releases

Lexin Electronics has seen tremendous growth in 2019 after release of the Lexin FT4 helmet intercom at AIMExpo 2018. With tens of thousands of units sold in 2019, Lexin is now ready to expand their product line with new and innovative gear.

Summer Market Report: Strengths, Weaknesses and New Riders

As you tuck away your flip flops and sunscreen and replace them with pumpkin spiced lattes and cozy sweaters, you might be noticing some market trends that could affect your sales.

MIC Events Adds New Account Manager

Just in time for the big show in Columbus, John Simanovich, who has lived and breathed powersports from a young age, is joining MIC Events as an account manager with the sales team.

VIDEO: Powersports Industry Week 2019

Offering business development for trade attendees and authentic engagement for consumer attendees, Powersports Industry Week is designed to strengthen relationships and move the business of powersports forward.

Lonski and Associates Launches New Website

Lonski and Associates LLC, celebrating 12+ years, specializing in staffing for the motorcycle, powersports and marine industries, launched the company’s new website as part of their continuous improvement process to better serve both clients and candidates.

MIC Launches Long-Term Initiative to Attract New Riders

The Motorcycle Industry Council is launching a broad, long-term initiative to bring more people into the world of motorcycling, the MIC board of directors announced.

Powersports Trade and Safety Associations Announce CEO Succession Plan

To insure a successful leadership transition, the first phase of the CEO succession plan was initiated in late 2017 when Pritchard was promoted to president of SVIA and ROHVA, respectively, and assumed those roles from Buche, who continued as CEO.

Kayo-USA Announces 2020 Dirt Bike, ATV Model Lineup

Kayo-USA added three new 230-250 cc dirt bike models along with eight ATV models ranging from 70 to 200 cc.

ATV/UTV Market Update

Despite the industry being plagued with challenges, such as tariffs and rising interest rates, among other macroeconomic concerns, dealers have remained positive in the first quarter, according to our sources.

Lexin to Offer 1st Bluetooth Motorcycle Communication Device Bundled with RAM Mounts Combo Kit

Lexin’s new units include the affordable LX-FT4, featuring a four-rider intercom, IP67 rated water resistance, selectable trim light design and 15-hour talk time.