The American Suzuki Motor Corp. has announced it will send its consumer Internet leads through the powersports industry’s largest lead management provider, Traffic Log Pro. Traffic Log Pro is part of a comprehensive business suite for the industry from Dominion Powersports Solutions.
The move allows Suzuki dealers to have a single place to track their vehicle leads, manage them and convert them into sales. Since these leads will be moved in real-time from Suzuki to Traffic Log Pro, dealers will receive email inquiries from consumers about Suzuki’s leading two and four-wheel products shortly after the consumer clicks the “send” button.
"We did this to ensure our dealers can better track and manage their leads from Suzuki, and in an application that they’re already using to turn customers into buyers," said Steve Bortolamedi, Suzuki’s senior communications manager, MC/ATV Division.
Traffic Log Pro is the only industry lead management company to have this agreement in place with Suzuki.
"We’re extremely pleased to be working with one of today’s dominant powersports brands,” said Neil Pascale, business development manager for DominionPowersports Solutions. “We know Traffic Log Pro can help Suzuki dealers turn more leads into sales by providing one central hub for all of their lead sources, as well as necessary lead tracking that’s so key to increasing unit sales in today’s market."
Suzuki dealers will continue to receive consumer Internet leads through Suzuki’s existing internal system. Now, Suzuki dealers also can receive these same leads in Traffic Log Pro, allowing sales staff to track these leads as they progress through the sale process. Traffic Log Pro also features detailed lead management reporting, which can serve as the focus of sales department staff meetings.