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BMW Motorrad Achieves New Sales Record

The company reported a 14 percent increase in sales for 2012, nearly double the gain posted the previous year. The double digit increase was fueled by sales of the popular S 1000 RR superbike, which had a 20.9 percent increase in sales of 1,934 compared to 1,600 in 2011.

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BMW Motorrad USA reported a 14 percent increase in sales for 2012, nearly double the gain posted the previous year. Retail sales of 12,057 motorcycles  were made in 2012 compared to 10,572 sold in 2011. In December, BMW Motorrad USA posted a 2.2 percent increase on sales of 918 motorcycles compared to 898 sold in December 2011.  

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The double digit increase was fueled by sales of the popular S 1000 RR superbike, which had a 20.9 percent increase in sales of 1,934 compared to 1,600 in 2011. Consumer response to the first full year of the award-winning six-cylinder K 1600 GTL and K 1600 GT spurred 1,601 deliveries of the GTL (+58.7 percent) and 697 of the GT (+87.9 percent) in 2012, boosting K-series volumes by 40.9 percent to 2,647 units.

The introduction of the entry level G 650 GS Sertão contributed to a G-Series sales increase of 31.3 percent with sales of 994 compared to 757 sold in 2011. The product offensive continued with the release of the C 600 Sport and C 650 GT maxi scooters in late fall with 223 GTs delivered to consumers by year end.

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“BMW has gained significant momentum in recent years,” commented Mac McMath, national sales manager, BMW Motorrad USA. “Now, with improved market conditions, a strong dealer network, and new and updated models, we are poised for continued success in 2013.”

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