DEI Powersports Partners with Barnes Performance Cycles
The custom bike company wants to improve exhaust heat issues.
RESONAR’s Bat 8D Technology for the Helmet Industry
Having 360-degree hearing enhances awareness and proprioception while riding.
Apparel Pro: Women’s Gear
Just how different is women’s apparel from men’s?
How to Sell Gear to Seasoned Riders
Unlike with new riders, price probably isn’t the object.
How to Sell Gear to New Riders
Put yourself in the customer’s mindset and ask some questions.
Pre-Season Riding Gear Checklist
Depending on the condition of your gear, it could be time to replace it..
Apparel Pro: Leather Is King
Leather jackets are still the go-to for motorcyclists — with good reason.
Introducing KTM’S Newest ‘Race Injected’ Electric Balance Bikes
Kids can get accustomed to power-assisted cycling and copy their sporting heroes.
Apparel Pro: Women’s Jackets
Balancing fashion, comfort and safety.
Heat Shield Liner Kit for ’20, ’21 Indian Challenger
Increased riding comfort while maintaining the stock look.
Land Speed Grand Championship Runs Until Sep. 2 at Bonneville
Motorcycle racers from around the globe will soon descend on the Bonneville Salt Flats, vying to set national and world records in hopes to be crowned the world’s fastest racer at the AMA Land Speed Grand Championship in Wendover, Utah, Aug. 29-Sept. 2. “After missing last year’s event due to COVID-19, the AMA is excited
Apparel Pro: Tips For Selling Riding Jackets
Today’s riding jackets can do it all with many different materials, from leather to textile, and come in styles geared for cruisers, sport touring, racing and adventure riding. The following are some general tips for stocking and selling riding jackets: Sell the correct gear for the application. You’re not going to win over customers selling
SUPER73 Debuts Affordable ZX E-Bike
Not only did the lockdown create a huge surge in the popularity of e-bikes, but also an expansion in what customers expect from their vehicles. As a result, the features of the SUPER73-ZX make it ideal for week-day commuters, weekend warriors, urban adventurers, and even parents with young families; the longer seat also makes it
RESONAR: ‘Ten Questions’ Video Discusses Directional Sound Importance to Motorcyclists
Inventor Luis Felipe Morales undergoes an interrogative gauntlet regarding his new technology and how it will change the world of helmeted riding globally.
Apparel Pro: Winter Jackets
Without the right jacket, snowmobile and powersports riders will limit their time outdoors and ultimately spend the season longing for the summer to return.
ARGO Announces 2021 XTV, ATV Models
The impressive 2021 line-up starts with 20 Xtreme Terrain Vehicle (XTV) models that includes new 650 and 800-Series along with additional refinements to high quality features.
