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The Peninsula Signature Events Announces 2016 The Quail Motorcycle Gathering

The Peninsula Signature Events, a division of The Peninsula Hotels, has announced May 14, 2016 as the date of The Quail Motorcycle Gathering. The festivities will begin on Friday, May 13, 2016 with The Quail Ride, a 100-mile group motorcycle ride throughout the Monterey Peninsula.

Tucker Rocky To Support CMRA With Product Displays, Giveaways at 2016 Events

Powersports parts and accessories distributor Tucker Rocky is partnering with local dealers for a new type of sponsorship to distribute thousands of dollars worth of product to the Central Motorcycle Roadracing Association during its 2016 season.

MIC Acquires Marketplace Events’ Motorcycle Group and AIMExpo

The Motorcycle Industry Council board of directors has announced that the MIC has acquired Marketplace Events’ Motorcycle Group and AIMExpo. AIMExpo’s show personnel, sales staff and management, including Show Director Cinnamon Kernes and AIMExpo show creators Mike Webster and Larry Little, will form a new department within MIC titled “MIC Events.”

Creating Killer Dealership Events

Attracting new customers to your dealership is an important part of doing business.

Marketplace Events To Launch Consumer Motorcycle Show Series in 2016

The Marketplace Events (MPE) Motorcycle Group, producers of the American International Motorcycle Expo (AIMExpo) – one of North America’s fastest-growing trade shows – announced its plans to produce a new series of events directed at motorcycle and powersports consumers. The shows will be timed to promote 2016 model year products. Locations and dates are to be announced soon.

Bonnier Corporation Acquires The Promotion Company Inc. – Family Events

Bonnier Corporation has acquired The Promotion Company Inc. – Family Events. With this new acquisition, Bonnier will continue to expand and produce high quality events throughout the U.S., reaching core audiences and increasing new participant visibility.

Bonnier Corporation Acquires The Promotion Company Inc. – Family Events

Bonnier Corporation has acquired The Promotion Company Inc. – Family Events. With this new acquisition, Bonnier will continue to expand and produce high quality events throughout the U.S., reaching core audiences and increasing new participant visibility. The Promotion Company – Family Events has produced annual events such as the Hot Bike Tour, Indy Mile AMA

Dominion Powersports Webinar on Improving Dealership Events

Dominion Powersports Solutions has scheduled a Pulse webinar that will highlight strategies designed to improve the size and scope of dealership events. It will be held Wednesday, May 21 at 11 a.m. PST/2 p.m. EST.

Indian Motorcycle Events at Daytona Bike Week 2014

A weeklong celebration welcomes the start of the North American motorcycle riding season and Indian Motorcycle brings a full slate of activities and features to the event.

Marketplace Events and Italian Trade Commission Join Forces at AIMExpo’s Italian Pavilion

Italian motorcycles and gear is on full display at AIMExpo’s Italian Pavilion.

AIMExpo Outdoors! To Host Variety of Events at Dedicated Outdoor Demo Space

AIMExpo Outdoors!, the event’s interactive and experiential outdoors space, will be a 400,000-square-foot area located on the grounds of Orlando’s Orange Country Convention Center and will feature a variety of activities and demos.

Dainese to Hold Custom Fitting Events in U.S. Stores

Also known as Fitnet, the “Made to Measure” events allow Dainese customers the opportunity to be measured by a factory tailor and order custom made leather jackets, pants or suits. Specialty tailors will be at the D-Store Chicago on Dec. 1 and D-Store San Francisco on Dec. 8 offering their services to customers who prefer special sizing or colors of items from the current Dainese collection.

Marketplace Events and Italian Trade Commission Join Forces for AIMExpo

This new partnership, announced during the opening day of EICMA in Milan, Italy, positions the ITC as MPE’s sales agent to Italian powersports companies that wish to strengthen their American reach by exhibiting at next October’s AIMExpo in Orlando, Fla. In turn, AIMExpo will showcase Italian products to the North American marketplace by working with ITC’s Los Angeles office to create an “Italian Pavilion” at the inaugural show.

Harley-Davidson Reveals 110th Anniversary Celebration Calendar of Events

These events will connect millions of fans across the globe, united by a common bond and shared passion for the brand. The events span 11 countries on six continents

Second Dominion Webinar to Highlight Online Strategies for Dealership Events

Dominion Powersports Solutions is gearing up for a new webinar that will focus on innovative online marketing strategies for dealership events. This the second of Dominion Powersports’ new Pulse Webinar series, which provides dealerships with sales, marketing and service best practices.

Former Cycle World Publisher Larry Little Joins Marketplace Events

Marketplace Events, producers of consumer shows and events, recently announced that motorcycle industry veteran Larry Little has been named vice president and general manager, motorcycle group.