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Changing Lanes

Former Cycle World Publisher Larry Little Joins Marketplace Events

Marketplace Events, producers of consumer shows and events, recently announced that motorcycle industry veteran Larry Little has been named vice president and general manager, motorcycle group.

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Marketplace Events, producers of consumer shows and events, recently announced that motorcycle industry veteran Larry Little has been named vice president and general manager, motorcycle group.

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Little spent 25-plus years at Cycle World as vice president and publisher, and has for the past 15 years been elected by his peers to the board of directors of the Motorcycle Industry Council, and currently serves as its chairman. He joined Cycle News in 1978, and also holds a Charter Life Membership with the American Motorcyclist Association (AMA).

Little’s role at Marketplace Events will be to develop industry-focused products as the company seeks to broaden its portfolio of offerings.

“Following a year of information gathering through my own company on behalf of Marketplace Events, it was a natural and logical extension to make the move to MPE,” said Little, who most recently served as CEO of The Little Group. “I have been extremely impressed with the management team at Marketplace Events – from their vision and sense of commitment to the markets they currently serve, to the leadership position they have earned in their core market. I’m also thrilled to be joining long-time friend and associate Mike Webster at Marketplace Events.”

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Webster, also an AMA Charter Life Member, joined MPE in May 2008 after a 26-year run at Advanstar Communications, where he managed many of the company’s product groups, including the International Motorcycle Shows, Dealer Expo and Dealernews magazine. With their vast experience in many aspects of the motorcycle marketplace, Webster and Little team up as a formidable duo.

“The qualities Larry possesses and his ability to expand the reach of Marketplace Events speaks for itself,” said Webster, who serves as the company’s vice president. “I’ve known Larry for a long time and his influence on the entire motorcycle industry over the past 30 years is evident. His knowledge and experience is unmatched and we are excited to reach even greater heights with Larry as an integral member of Marketplace Events’ future.”

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Webster added, “We’re equally excited to be making a major announcement in the coming weeks about Marketplace Events’ plans for the business of motorcycling. Stay tuned.”

For more information about Marketplace Events, visit www.marketplaceevents.com.

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