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Mecum To Auction Norley Cafe Racer For Charity at Spring Event

Mecum Auctions will offer a 2011 Norley Caf

Powersports Newsline

Big Dog No More, Indian’s New Home, Pied Piper Results

The Liquidator Teams Up with Manheim Specialty Auctions

The Liquidator has announced a partnership with Manheim Specialty Auctions for its monthly aftermarket parts and accessory absolute (no-reserve) auction, open exclusively to powersports professionals.

Zero Debuts New Line of Electric Motorcycles at Indy Dealer Expo

Zero Motorcycles will showcase its 2011 electric motorcycle lineup – Zero S, Zero DS, Zero X and Zero MX models at Dealer Expo 2011, Feb. 18-20 at the Indiana Convention Center in Indianapolis. Along with highlighting its new product line, Zero will also be presenting its business plan to interested motorcycle dealers who are looking for ways to connect to new consumers and new lines for their businesses.

MIC Promotes Spring ‘Revive your Ride!’ Marketing Program

“Revive Your Ride!” is MIC’s promotional campaign designed to bring customers back to motorcycle, ATV, Side-x-Side retailers who sell what you make, distribute, support or promote. Think of it as our industry’s “Got Milk” campaign.

Harley-Davidson Announces CKD Assembly Operations in India

Harley-Davidson, Inc. is moving forward with the launch of operations in India to assemble motorcycles for the Indian market from component kits supplied by its U.S. plants. The Company expects the CKD (complete knock-down) assembly facility to be operational in the first half of 2011.

Honda to Produce New Global Model CBR250R in Asia

Honda will produce the new CBR250R road sports model in Thailand and launch sales in November. This CBR250R will have the largest engine displacement of any vehicle produced by Thai Honda, Honda’s motorcycle production company in Thailand, and will be its first full-fledged road sports model.

MPN Book Review

With school back in session across the nation, it seems only fitting for MPN to roundup top titles that you and your customers should add to your reading lists. Not so much into reading? Don’t worry, we’ve got a picture book or two on the list, and we’ve already written the book report for you!

Two-Wheeled Therapy

There’s a lot going on at Iron Horse Motorcycles. People are looking at bikes for sale, phones are ringing, the parts counter is busy and riders are leaving their bikes for service. It’s a pleasant, steady buzz, not a high-pressure frenzy, and while that energy vibe is partly due to southern hospitality and a location-based motorhead mentality, it also comes straight from the top.

Score One for Awareness

September’s cover guy Dave Perewitz brings his notoriety to Allstate’s Once Is Not Enough Program, making us all look twice at the insurance giant’s safety initiative.

Back to the Future: How History Can Save Harley Davidson

As family farms turned to dust and Wall Street bankers pancaked on concrete, Tom Sifton was turning fast Harleys into black gold. The wunderkind tuner’s modified Harley engines were faster than the factory’s best in 1926, and he moved his shop to San Jose, Calif., to transform it into a full-line dealership in 1933. What

A Family Affair

Laura and Brian Klock’s World Land Speed Record-Holding Clan

Profits Through Process

Even in this tough economy, profits are possible through good, ol’ fashioned management.

Vintage Marketing: Old Bikes Build New Business

If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s

OMF Performance Wheels

OMF hopes to raise the bar another notch with these performance wheels for ATVs and UTVs. Starting with a high-quality 6061-T6 rim shell, OMF uses one of their five CNC machines to mill the center of the rim shell to accept one of their CNC machined billet centers. The billet center is then bolted in,

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