Tomorrow May Rain, So Today I’ll Follow The Sun
Rain is inevitable… riders have to be prepared to make a bad situation as good as possible. Proper rain gear is the answer.
The Brother-In-Law Syndrome II
Why being right isn’t enough… and why Machiavelli wasn’t all bad.
WIIFM
What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.
A Failure To Communicate
Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.
Relative Vs. Absolute
Maybe running a successful dealership really is rocket science?
In-Store Travel Guide
Establish your dealership as touring-friendly… you will meet a need in your motorcycling community and sell more stuff.
The Brother-In-Law Syndrome
Change your definition of “dealership politics” and become more politically savvy.
Do You “Tour” Or “Travel?”
Motorcycle travelers aren’t tourists — they’re modern day adventurers.
Sled Slowdown?
Pre-season secrets for increasing profitability in the snowmobile business.
A Return To The Golden Age
Scooters are once again a growing segment of the powersports market.
Why Don’t They Do It, Part III?
Are you sending the right message? Additional ways to work through the issue of non-performance.
Service Department Report
How, and what, to track when measuring service department performance.
Higher Education
What you don’t know really can hurt you… How does a dealer find out what is really going on?
Why Don’t They Do It, Part II?
What you might do when people don’t seem motivated to perform as requested.
Ten Nonnegotiable Service Department Practices
The practices that are absolutely essential to the operation of successful service departments.
The Consolidators
Knowing how things work is not the same as making them work.