Old Or Out Of Shape?
As seldom as Bill rides hard-core off-road anymore, showing off his rusty skills tends to lead to problems.
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.
Finance & Insurance Numbers
F&I should be one of the most profitable areas of your business.
7 Key Digital Strategies
Seven powerful digital strategies that when implemented correctly will improve dealership performance.
Multiples of Twelve
Defining the key target-ages of the American male as it applies to our business.
Rainman?
Here’s to hoping April showers will bring May success for all of us.
Explosive Sales
The best salespeople can’t be managed — they’re cannons, and cannons can only be aimed.
Pre-Owned Sales Numbers
Pre-owned units present additional sales and profit opportunities for your dealership.
Leading Them On
How to ask for referrals without sounding like a jerk.
Battling Turnover
Instead of being surprised and reacting to turnover, it’s a good idea to be prepared and expect it.
Let’s talk Numbers
Where Do You Stand? Running Real Dealer Performance Numbers.
Hot Dogs Are Not A Value Proposition
Market Differentiating Strategies: Hot Dogs Are Not A Value Proposition
Marginal Victories
Marginal Victories: Higher Volumes At Lower Margins Spell Trouble For Powersports Dealers
V-Twin Rumblings
V-Twin Rumblings: The Vibe From The V-Twin Expo.
Heads Up!
Will Indy Helmet Highlights Offset Industry Low Lights? Random Musings From A Brain-Dead Observer
Dear Dealer
An Open Letter To Dealers In A Declining Market.