Bury The Cat Slowly
Sometimes it’s easy to miss the details that make reaching your goals worth while.
Prized Promos
To generate new and different promotional ideas, first list the goals you want to accomplish.
What Do I Need To Do To Put You In This Van Today?
The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.
The Sit On
Use the “Sit On” to get the customer emotionally involved and experiencing feelings of ownership.
Three Thieves
Own your sales process. Believe in your sales process.
Clubbing Baby Seals!
Robin reminds us that this business is supposed to be about having fun and doing irrational things like riding motorcycles.
Handling Common Customer Objections
Learn to overcome six common customer objections and watch your sales soar.
Manager Or Damager? Part II
It’s imperative that you take care of the quality employees you have. You need to manage, not damage, your staff.
Pre-Paid Installations
Capture more service business while increasing both customer retention and customer satisfaction.
A Lesson In Cheap
It was like buying a $250 50cc ATV online only to get the thing and realize that the wheels aren’t in the box and the carburetor is in pieces.
Inside the Industry
S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV
If It’s Tuesday, This Must Be Belgium?
Robin’s sordid tales of jet lag and bad judgement!
Help Wanted!
John urges dealers to update and upgrade their websites.
Performance Tracking
Identify areas of improvement and improve forecasting by tracking the key steps within the sales process.
Divide And Conquer…
The three dimentions of measurement: opportunities, activities and results.
Manager Or Damager?
Retaining good employees should be up toward the top of any manager’s list.