Selling Skills
The “trick” to selling more units is learning how to build more value.
Solution Man!
What if you can deliver equal or more value by making a few adjustments?
You Owe Me Another One!
Six more ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
He Wants One . . .
Help your customers pick out what they want and show them how to take it home.
Yeah, And You Owe Me One!
Five ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
Finally?
Is Harley-Davidson’s bloom fading? Are consumers deciding to wait? Are there simply too many choices?
Staffing Issues
Are you appropriately staffed? The BOC offers guidelines and indicators to help you make staffing decisions.
Brother-In-Law Syndrome III
Want to get things done in your dealership? Making your great ideas a reality is an art form.
Shaken Or Stirred?
Like a martini, a high-performance sales team requires mixing things up.
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello
Dealing With The “Verts”
How to identify which personality type you’re dealing with – introvert or extrovert – and change your sales method accordingly.
Service Department 101
Dr. Nikki details how dealerships can increase repair order income.
Tomorrow May Rain, So Today I’ll Follow The Sun
Rain is inevitable… riders have to be prepared to make a bad situation as good as possible. Proper rain gear is the answer.
The Brother-In-Law Syndrome II
Why being right isn’t enough… and why Machiavelli wasn’t all bad.
WIIFM
What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.
Relative Vs. Absolute
Maybe running a successful dealership really is rocket science?