fbpx

Performance Tracking

Identify areas of improvement and improve forecasting by tracking the key steps within the sales process.

By tracking steps within the sales process, potential areas of improvement are more accurately diagnosed. Tracking Monthly Sales Activities can also provide a goal setting and forecasting tool.

Shaun Bailey
Senoia Motorsports

We noticed you viewed the new Sales Deptartment Quick Takes session called "Performance Tracking." Can you tell us a little bit about this?

Sure, I really like the Quick Takes Videos because they are very practical for our fast-paced dealership. Each session is less than four minutes, and I can view them in between walk-in customers. In this session in particular, I learned that it is hard to improve on something that you are not tracking. Professionals in business and sports track everything they do to identify the greatest return on their investment.

So what exactly are you supposed to be tracking with each of your sales customers?

Track the key steps within the sales process which lead to the sale. By tracking greets, presentations, write ups and closes, you can determine an accurate closing ratio. You can also track the number of sold units and the gross profit per unit. This will allow me to accurately forecast and set realistic goals.

What is the advantage of tracking the specific steps of the sale?

This will let me identify the progress I make with each customer and see where I have room for improvement. For example, if my closing ratio doubles when I make it to the write up step, but I’m struggling to get write ups, I can identify that this specific step is the area that I need to practice on.

Chalk Talk With Dr. Nikki

Monthly Performance
Tracking Analysis

Before:

Greets 110           Greets To Write Ups 18%
Write Ups 20           Write Ups To Closes 50%
Closes 10           Greets To Closes 9%

After:

Greets 110           Greets To Write Ups 47%
Write Ups 52           Write Ups To Closes 42%
Closes 22           Greets To Closes 20%

Can you see a trend in the data above? More write-ups will lead to more than double the closes with the same number of greeted customers!

You mentioned forecasting. How did the "Performance Tracking" session assist you with forecasting your unit sales?

I can’t manage my results, but I can manage the activities that lead to those results. Once I’ve learned how many greets I average per day, how many write ups I average per greet, and how many closes I average per write up, I can have a very accurate idea of how many units I’m projecting to sell for the month. Mix this with tracking my profit per unit, and I can have a really good idea of what my paycheck is going to look like.

How do you track all of this information?

I plan on using a paper planning and tracking system initially. They say it takes 21 days to develop a new habit, but once I get comfortable tracking and forecasting with a paper planning system, I hope to move to a digital CRM program. This stands for Customer Relationship Management program. Basically, this is a web- or software-based customer tracking tool designed specifically to manage all opportunities and activities with every customer. There are even several companies out now that have CRMs specifically tailored for the powersports industry.

You May Also Like

Arctic Cat Spring Sales Event

Now through April 30, get up to 17% off Arctic Cat parts, gear and accessories.

Spring Sale

Spring is the best time to prepare your snowmobile for the off-season or get your off-road vehicle ready to ride, and Arctic Cat is making it easier with their Spring Sales Event. Now through April 30, customers can receive up to 17% off MSRP on Arctic Cat parts, oil, garments and accessories. Visit a participating Arctic Cat dealership to take advantage of the savings.

RIDE Day, a Free Motorcycling Experience, Coming to 15 Cities Across U.S.

Over 25 events have been scheduled from Alaska to Virginia.

MSF RIDE Day
2024 Aprilia RS 660 Trofeo Now Available for Purchase

From the proven capability of the standard RS 660, race-focused weight preparation and power are the focus for performance on the track.

2024 Aprilia RS 660 Trofeo
Mips 2023 Sustainability Report

Mips reports reduced carbon emissions, circular product offering, DEI initiatives and more.

Mips Safety Symposium
2024 Keeway and Benelli Models Importation Update

Keeway models are arriving in early April, and the Benelli TNT 135 is already available.

Keeway, Benelli, Scooter

Other Posts

Yamaha Expands bLU cRU Invitational Series in 2024

Featuring three U.S. races and the first-ever invitation for three top performers from YZ65, YZ85 and YZ125 classes to represent Team USA at the YZ bLU cRU SuperFinale in Europe.

bLU cRU Invitational
Eibach 2024 Can-Am Maverick R X RS With Smart-Shox

Race-winning hardware for every machine.

2024 Can-Am Maverick R X RS with Smart Shox pro-UTV spring systems
Grand Prize Presented for ‘Embrace the Pursuit’ Sweepstakes

Ohio resident Nichole Straub won the Pioneer 1000-5.

Nichole Straub in her Honda Pioneer 1000-5
Free Dirt Bike, ATV, Side-by-Side Training in California

Off-Highway Vehicle Safety Week is March 23-31.

ATV, dirt bike, side-by-side training, off-road trails