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Wiseco Acquires CV4, Adds to Product Line

Race Winning Brands, Inc. has acquired the assets of CV4, which will become a part of its Wiseco Performance Products division.

Winter-Ready Accessories Make the Most Out of Can-Am Vehicles

BRP’s Can-Am team introduced a new line of winter-ready parts, accessories and clothing accessories at the 2019 Ski-Doo CLUB in Dallas, TX.

Ski-Doo 2020 Lineup Redefines Utility Segment, Increases Performance

Highlights include a completely redesigned, easier to ride Ski-Doo Expedition sport-utility line and an Expert package deep snow Summit X model that dominates backcountry powder.

Bell Helmets Names New Senior Product Manager

Bell Helmets appointed Tim Piver as senior product manager, where he will oversee the company’s emerging snowmobile category.

CuneXus and Rollick Partner to Streamline Recreational Vehicle Buying Experience

“This partnership will take the outdoor recreational vehicle buying experience to a new level — empowering a potential audience of 10 million U.S. consumers with more tools to help them confidently make a significant purchase decision.”

Polaris 2018 Q4 Results Up 14%

Polaris Industries Inc. reported that adjusted fourth quarter 2018 sales of $1,627 million, a 14 percent increase from $1,431 million for the fourth quarter of 2017.

Textron, TRACKER Announce Partnership in Powersports Industry

The partnership will bring together TRACKER, part of Bass Pro’s White River Marine Group, with Textron.

Yamaha Outdoor Access Initiative Ready to Tackle the Next Decade of Success

Since its inception in 2008, the Yamaha OAI program contributed nearly $4 million in funding and equipment to more than 300 deserving grant recipients across the country.

Arctic Cat to Return to Off-Road in 2019

Arctic Cat off-road vehicles will feature all the fun and performance the brand is known for, complemented with the innovative prowess of Textron.

Family Values and Hard Work Spell Success for Polaris Dealership

“Excellent employee morale leaves a good impression with customers and brings them back,” Cheyney said. “Getting repeat customers is huge.”

Spectro Performance Oils Announces New Detailing Product

Spectro Shine is long lasting and forms a dirt and mud barrier, repelling the dirt and debris from roads as well as heavier mud deposits from off-road adventures.

BRP to Celebrate 15th Anniversary

To mark the event, the company is also celebrating the success of its CEO José Boisjoli.

Rollick’s Affinity Buying Program Now Reaches 2,000+ Employers, 25 Million+ Employees

The company has partnered with the largest employee benefit platform companies in the country to give employees an upfront, transparent price and special savings through its exclusive Certified Dealer network.

New Polaris Division for Riding Experiences Exceeds First Year Goals

Polaris Adventures celebrates its one-year anniversary this month as well as its growth from three locations to over 60 locations across the country.

HISUN Officially Launches Canadian Distribution Center

“We are excited about the new opportunity and really want to show our commitment to the Canadian market.”

Yamaha Announces Reorganizational Changes

This new leadership team will be headquartered out of the company’s new Marietta, Georgia, facility and will manage all marketing, sales and service business for Yamaha.