Connect with us

News

BRP to Celebrate 15th Anniversary

To mark the event, the company is also celebrating the success of its CEO José Boisjoli.

Advertisement

BRP will celebrate its 15th anniversary on Dec. 18, and highlighted the past 15 years in an infographic.

Advertisement
Click Here to Read More
Advertisement

To mark the event, the company is also celebrating the success of its CEO José Boisjoli.

A passionate rider, Boisjoli has been with BRP for almost 30 years. The powersports company has grown remarkably since he became President and CEO in 2003. Today, its portfolio includes iconic brands such as Ski-Doo, Sea-Doo, Can-Am, Lynx, Evinrude and Rotax.

Advertisement

Born in 1957 in Wickham, Quebec, 30 minutes from BRP’s hometown of Valcourt, he was just 10 when he got his first snowmobile, and 12 for his first Can-Am motocross.

His commitment to BRP and its products is personal and, like for our customers, riding is a way of life. Not only has he met some of his best friends this way, it’s inspired key business ideas, such as adjustable skis for the Ski-Doo. His name’s on the patent.

Boisjoli joined BRP as director of procurement for the Marine Products Division in 1989, after eight years in the pharmaceutical and road safety industries and a Bachelor of Engineering at Université de Sherbrooke. Named vice-president of the division in 1992, he became executive VP of the company’s manufacturing operations in 1995, and president for Ski-Doo and Sea-Doo in 1998.

As CEO, he has made his mark internationally. He was instrumental in the repatriation of BRP’s HQ to Valcourt in 2003, the launch of the Can-Am Spyder in 2007, the construction of the Centre Design and Innovation Laurent Beaudoin in 2008, and BRP’s entry into the side-by-side vehicles market in 2010.

He was recognized as Executive of the Year by Powersports Business, a leading U.S. trade magazine, in 2005; as Entrepreneur of the Year, Québec, by EY in 2014; and as CEO of the Year by Les Affaires, a Canadian business newspaper, in 2017.

Advertisement

Under his leadership, BRP has reached many milestones, successfully transitioning from privately-owned to publicly-traded in 2013; doubling its revenues to $4.5B in 2017; redening the way snowmobiles are ridden today with the Ski-Doo REV platform in 2003; and creating a new market with Can-Am three-wheel vehicles in 2007.

Boisjoli is also a member of the Board of Directors of Canada’s McCain Foods.

Link: BRP

Advertisement
Click to comment

FLY Racing Adds to MX Team

Polaris Slingshot Announces Heated and Cooled Seats for 2020 Lineup

NPA: Pre-Owned Market Insights Video, 60-Day Recap

Oracle Lighting Develops Virus Neutralizing UV-Light Face Mask for Consumer/Medical Use

Advertisement

POPULAR POSTS

News

Polaris Announces Re-Engineered Slingshot for 2020

News

SW-MOTECH Finds New USA Branch

Changing Lanes

Harley-Davidson CEO Steps Down

Racing

MotoAmerica Announces Mini Cup for 2020

Connect