fbpx

Yamaha Announces Reorganizational Changes

This new leadership team will be headquartered out of the company’s new Marietta, Georgia, facility and will manage all marketing, sales and service business for Yamaha.

Yamaha Motor Corporation, USA announced Motorsports Group organizational changes designed to strengthen communication and increase speed-to-market, while improving interaction with the company’s Motorsports dealer partners, ultimately ensuring a strong positioning for future success.

Mike Martinez has assumed the role of vice president of motorsports, with support from Chas Caraway, vice president of business planning and Mike Doughty, general manager of sales.

With their wealth of knowledge and experience within YMUS and the powersports industry, this new leadership team will be headquartered out of the company’s new Marietta, Georgia, facility and will manage all marketing, sales and service business for Yamaha’s motorcycle, ATV, side-by-side and snowmobile product lines, including Yamaha Genuine Parts and Accessories.

Additional organizational changes included a restructuring of the company’s Motorsports Field Sales team and select roles within the company’s operational groups. These changes are all part of a strategy to strengthen Yamaha’s competitiveness in the powersports industry.

Link: Yamaha

Yamaha Motor Corporation, USA
Phone: (714) 761-7300Phone: (800) 962-7926Fax: (714) 503-7184Contact: Bob Starr

You May Also Like

2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming

The countdown has started. In just 100 days, Milwaukee will host the music and mototainment event of the season when the annual Harley-Davidson (H-D) Homecoming Festival kicks off its four-day run. A complete schedule of free and ticketed family-friendly events and musical performances planned for July 25-28 at venues across the Milwaukee area is posted, and advance Veterans Park tickets are on sale at HDHomecoming.com. The big weekend revs up at 4:30 p.m. on July 25 with opening ceremonies at Davidson Park, the new outdoor community hub created by the Harley-Davidson Foundation at Harley-Davidson Headquarters on Juneau Ave. in Milwaukee.

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024

Other Posts

Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership
Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Indian Motorcycle Announces Sponsorship of Handbuilt Motorcycle Show

Indian’s sponsorship includes the season’s first Owners Ride, Custom Bike Display and demo rides of the all-new Scout lineup.

Handbuilt Motorcycle Show 2024
Iron Pony Motorsports Acquires Honda/Suzuki/Can-Am of Jackson

The company expands its footprint in Ohio.

Iron Pony Motorsports