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Let Freedom Ride Special Delivery Tour

Original Bike Spirits, a Zep Inc. brand, sponsored the “Let Freedom Ride” photo contest this summer with a grand prize of a 2014 Harley-Davidson Heritage Softail Classic Motorcycle. The winner of the contest, Calvin Corson, immediately donated the motorcycle to Retrieving Freedom, an organization that trains service dogs for veterans, children with autism and diabetics.

Ducati Presents the Scrambler Brand

At the end of the first day of INTERMOT 2014 – the International Motorcycle Fair being held in Cologne, Germany from September 30 to October 6 – Ducati finally unveiled one of the most eagerly awaited new bikes to go on show there; the Ducati Scrambler brand immediately became the focus of media and public attention, and the undisputed star of this key German fair.

Western Power Sports Commits to 2014 AIMExpo

The American International Motorcycle Expo has announced that Western Power Sports (WPS), a nationwide distributor of powersports industry brands and products, will be an exhibitor at the second-year event, scheduled for October 16-19 at Orlando’s Orange County Convention Center.

Lonski and Associates, LLC Expands with the Addition of Devlin Munion

Devlin Munion, formerly with Revolution Technologies has recently joined in the expansion of Lonski and Associates, LLC. Devlin Munion’s primary focus will be working on retained and contingency searches for industry clients in the marine, powersports, automotive and outdoor recreation industries.

Bad Boy Buggies Recalls Recreational Off-Road Vehicles Due to Crash Hazard

Due to incorrect parking brake adjustments and improperly bled brake lines that can diminish a consumer’s braking ability, posing a crash hazard, Bad Boy Buggies has recalled more than 4,000 off-road recreational vehicles.

End of Summer Adjustments

Year over year Average Wholesale Pricing (AWP) for July 2014 vs. 2013 continued to see softer prices for all on-highway categories, with cruisers down around two percent. The decline in sport bikes was the largest at eight percent and appears to be due to more inventory available this year vs. last, as well as the

Midwest Dealer Breathes New Life into Used Motorcycles

iMotorsports, Inc. is looking to set new trends

Kevin Schwantz: Show Champion

“Whatever Kenny [Roberts] did, I’m going to do it better!” laughs motorcycle road racing legend Kevin Schwantz when we asked what he thought he’d be doing for the AIMExpo as its “Show Champion.” Spoken like someone who still has the competitive fire burning after an illustrious professional racing career that he retired from almost two

Get Fall Unit Inventory in Shape

Understand your dealership’s “like model” inventory options

July 2014 F&I Department Performance

This article contains actual numbers obtained from our 20-group data reporting and analysis system. 20-groups consist of dealers from non-competing markets who meet three times a year to share financial and best practice information. Their goal is to grow and improve their businesses profitably.    As you can see from the Total Store stats, sales

Sales and Finance: Why Can’t We Be Friends?

Most of the time, there is at least a little friction between sales and finance. Having been on both sides of this relationship, I understand that neither side is in the right or wrong. Sales and finance share the responsibility of getting as many bikes, ATVs, side-by-sides and other products as they can out the

Harley Unveils Customer Inspired 2015 Lineup

Harley continues to push the boundaries with the rollout of its 2015 model lineup. With the global launch of the Street 750 and Street 500 motorcycles and the electric buzz of Project LiveWire, Harley has unveiled a diverse lineup of motorcycles that have been inspired by customer-led innovation via Project Rushmore.   “The broad 2015

Energica EGO

Made In Italy, Shocking The World!

New Polaris Partnership Brings Powersports Savings to Costco

Polaris Industries Inc. has announced that it will partner with the Costco Auto Program (CAP). Starting immediately, Costco members will be able to access special pricing and promotional incentives on select Polaris products at participating dealers in the U.S.

Doin’ the ‘Stray Cat Strut’ to Orlando

ion of the show. We are proud to be part of AIMExpo once again, as we believe it is the single most important event of the year for dealers in terms of the educational and networking opportunities. Many in the industry were surprised and encouraged by the turnout last year, and this year promises to

Shifting Gears

Printing All The News That Fits