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What You Don’t Know Could Hurt You

Staying on top of legal requirements is an almost impossible task.

Drag Specialties Announces New Sales Rep. for West Region

Drag Specialties has announced the addition of John “Duke” Durham as a new Sales Representative for the West region. John joins Drag Specialties after working as a dealership parts manager for the last 10 years.

Yamaha Launches ‘Build Your Own’ Viking VI Site

Yamaha Motor Corp., U.S.A., has launched a new Viking VI ‘Build Your Own’ site providing customers the opportunity to personalize and accessorize their vehicle online. Current and potential Viking VI customers can now see what their customized machine might look like via an interactive site.

Mikuni TMX Series Performance Carburetors

The innovative Mikuni TMX Series Performance Carburetor features a flat slide throttle design operating in a smooth bore venturi to provide a wider overall powerband, increased peak power, and quicker throttle response.

ITP Baja Cross Sport Tire

The all-new, six-ply ITP Baja Cross Sport tire, which offers a special tread compound for additional wear resistance, currently comes in 27-inch front offerings and 29-inch rear sizes and is now available at tire dealerships. ITP credits the new tire’s exceptional wear resistance to a specially formulated tread compound.

Service Group Announces National Partnership with Kawasaki Motors

Service Group has partnered with Kawasaki Motors Corp., to provide comprehensive extended coverage on new and used powersports units sold at Kawasaki dealerships throughout the US.
Service Group will be the administrator for the new GAP, tire & wheel, and prepaid maintenance products being offered alongside Kawasaki Protection Plus.

Firebrand Double Down Slip-Ons

In keeping with its promise to bring passion and innovation to the exhaust aftermarket, Firebrand has announced its newest product, the Double Down Slip-Ons. Many months of design and development have been involved in bringing this unique exhaust to market.

Kawasaki Becomes Newest OEM Participant at 2014 AIMExpo

Kawasaki Motors Corp., U.S.A. establishes itself as the latest OEM to join the growing list of exhibitors showcasing new products at the 2014 American International Motorcycle Expo (AIMExpo). The groundbreaking event returns to the Orange County Convention Center in Orlando, this October 16-19.

Powersports Business Institute@AIMExpo Details Announced

For 2014, Powersports Business Iinstitute@AIMExpo will feature 32 educational sessions focused on improving all facets of the powersports retail business model in four key areas: sales and marketing, digital solutions, services and operations, and powering profits.

Harley-Davidson Brings Back the Road Glide for 2015

Weeks before the announcement of its complete 2015 model line-up, Harley-Davidson is previewing the Road Glide and Road Glide Special, two of its new 2015 motorcycles. The two sleek, shark-nose Touring models are being revealed at the Sturgis Motorcycle Rally.

Giant Loop Launches Giant Loop Snow Line

Adventure-proof packing systems innovator Giant Loop has announced the introduction of a new line of products this fall for the 2014-2015 winter powersports season. The new Giant Loop Snow line is targeted at the hardcore mountain sledder, demanding touring snowmobile rider and the growing crossover market of snow travelers.

Harley-Davidson Announces 2014 Sturgis Rally Plans

Harley-Davidson is kicking off the 74th Annual Sturgis Motorcycle Rally in the Black Hills of South Dakota with a full arsenal of activities and events that will electrify all motorcycle enthusiasts. The highly anticipated rally runs from Saturday, August 2 through Saturday, August 9.

The All-New 2015 Polaris Slingshot is Unleashed

Polaris celebrated 60 years of innovation by introducing the highly anticipated Polaris Slingshot, a 3-wheel roadster that represents the future of on-road driving exhilaration. Slingshot is powered by a 2.4 liter dual-overhead cam engine and a 5-speed manual transmission.

Rockford Fosgate Partners With Tucker Rocky For Motorcycle Powersports Line

Rockford Fosgate has announced that it has partnered with Tucker Rocky Distribution to carry Rockford’s Powersports product line through its nationally distributed Biker’s Choice catalog. The partnership kicked off on July 26 during Tucker Rocky’s mid-year dealer show.

Harley-Davidson’s Project LiveWire Will Appear in Marvel’s ‘Avengers: Age of Ultron’

The announcement at San Diego Comic-Con confirms Harley’s first electric motorcycle will light-up the screen in another heroic adventure from Marvel, alongside new Street 750. Project LiveWire will be the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson.

Roaring Toyz Pin Stripe Series Package Kit

Roaring Toyz has announced a summer discount for dealers on its package of Pinstripe Products. Take advantage of this complete Pin Stripe Package Kit including its Front & Rear Floorboards, Clutch & Brake Levers, Ignition Switch Cover and Front Brake Reservoir Cover all at one low price.