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The New Mitas ENDURO TRAIL-XT+ Tire Takes Riders on Unlimited Off-Road Adventures

Designed for 80% off-road and 20% on-road performance and available in two different versions.

MITAS ENDURO TRAIL-XT+
Mitas Launches TERRA FORCE-EX Tire Line

This new tire line is designed for enduro and dual-sport motorcycles.

TERRA FORCE-EX MH
Mitas Adds More Power to SPORT FORCE+ EV Range With 2 New, Large-Sized Tires

The SPORT FORCE+ EV tire line is now in seven sizes for extra force for even more sports bikes.

MITAS SPORT FORCE+ EV
Protective Asset Protection Announces New Specialty Tire and Wheel Coverage Products For RV, Marine and Powersports Units

The new coverage is designed to help dealers increase customer options.

Protective Assest Protection logo
EP. 85: 2 New Bikes from Honda, 100 years of Laconia, and Flat Tire Protection

On this episode of On the Throttle, Jacqui and Josh give us a look at not one, but two new bikes from Honda, give us all the news to know about the 100th year of the Laconia Motorcycle Week in New Hampshire, and we also might have some protection against flat tires!  — ➤ The

Pirelli to Continue as Spec Tire for North American World MiniGP Qualifiers

Pirelli Trackside Racing vendors will provide support at all five rounds.

Pirelli, FIM World MiniGP
Mitas Extending TOURING FORCE Tire Range for Maxi Scooters

Efficient mobility is becoming one of the main challenges in urban areas.

Mitas Touring Force maxi scooter tires
Atturo Named Official Tire of UTV Takeover 2K23 Tour

Atturo tires also arrived at Tucker dealers.

Atturo Tires, SXS, side-by-side
Mitas Launches New ENDURO TRAIL-ADV Tire

The tires fills the 70/30 on-road/off-road gap in the company’s extensive range.

MITAS ENDURO TRAIL-ADV
How to Sell Upgraded UTV Tires

Displaying upgraded tires and wheels on showroom vehicles can drive up profit margins.

tires, UTV, side-by-side, tire
Mitas Expands SPORT FORCE+ RS Tire Range

With the three new sizes, it expands the total range to six.

Mitas, SPORT FORCE+ RS, tires
Mitas Introduces Tubeless SW-07 SPEEDWAY Tire

It is specifically designed for tubeless rims at the highest level of speedway racing. 

Mitas SW-07 SPEEDWAY tire
Tucker Powersports Partners with Atturo Tire for New Trail Blade SXS Tire Distribution

Atturo recently made waves with the announcement of its industry-leading Trail Hazard protection program.

Atturo Tires
Kawasaki Senior Vice President Retires Following 34-Year Career

Bill Jenkins began his career in 1988 as a district manager in the metro New York and New Jersey market.

Milestar to Become the Official UTV Tire of King of the Hammers

Milestar signed a partnership with Hammerking Productions for 2023.

Milestar