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Sawicki Speed Partners with Brands That Shine

Sawicki Speed is proud to announce Brands That Shine as their new brand representative.

Royal Enfield: Innovative Marketing Targets New Riders

Royal Enfields are well positioned to appeal to younger riders. They are inexpensive, an attractive quality for people with little disposable income.

Soriano Motori Reinvents Business Model for Motorcycle Sector

The company wants to give users the opportunity to build their own motorcycle and make it virtually unique.

OEM Update: Indian On a Roll

The 2020 Challenger is the second new motorcycle unveiled by Indian in less than a year. This past spring, Indian announced the FTR 1200, a street legal version of Indian’s competition flattening FTR750 racer.

Walker Products Expands North American Engine Management Program for Q1

Included in this product expansion are 22 new part numbers for Walker’s exclusive Othermotive offering for motorcycles, ATVs, snowmobiles, marine and commercial lawn and stationary equipment.

HISUN Motors Explains ‘The Process’ in New Video

If for even a moment you think assembling a UTV or ATV is easy, imagine taking a game of Operation and your favorite Lego set and combining them together to be completed at the same exact time.

Design Engineering Appoints New Vice President of Operations

Design Engineering, Inc. (DEI), a leader in the development of heat and sound control products for multiple markets including the automotive performance aftermarket, powersports, marine, aviation and commercial industry, announced David Ramirez as the company’s new Vice President of Operations.

UTV UPDATE: Sportsman Country

Retailers and the media were brought deep into the heart of Texas for the first Sportsman Country National Dealer Meeting. CEO Johnny Tai played host as the group saw the assembly lines, spare parts inventory and massive 325,000 sq.-ft. facility with their own eyes.

Polaris Reports 18 Percent Fourth Quarter Increase in ’17

Polaris Industries Inc. has reported record fourth quarter 2017 sales of $1.431 billion, up 18 percent from $1.218 billion for the fourth quarter of 2016.

Helmet House Names Tim Calhoun National Sales Manager; Promotes Michael Gandy to Operations Manager

Joining Helmet House in the position of National Sales Manager is well-known industry veteran Tim Calhoun. Also announced was the promotion of long-time executive Michael Gandy to Operations Manager.

Vance & Hines High Performance Valves for Kawasaki ZX-10R

Machined to exacting tolerances, these valves are drop-in upgrades available for 2011 through 2016 ZX-10R models for both intake & exhaust positions, and are offered in either stainless steel or titanium.

Monster Moto Ramps Up Production in Louisiana

Monster Moto, a producer of off-road mini bikes and go-karts, has announced that its U.S.-based assembly operations are in high gear as the team works to complete its transition from overseas assembly operations. With its move to Ruston, La., there are now more than 60 employees currently employed at its new 100,000 square-foot headquarters.

Vance & Hines Race Shop Components

Vance & Hines engine components are drop-in upgrades providing needed stability while reducing premature wear. All components are made to exacting tolerances ensuring maximized performance.

Lowdown on Lithium

Lithium-Ion replacement starter batteries as well as the rise in popularity of battery jump packs have been driving the growth on this side of the battery market.

Zero Motorcycles Grows Up

Company celebrates 10 years in Electric [pullquote]“My guess is large numbers of people will switch to electric cars and bikes for their daily transportation applications over the next 15 or 20 years as more come to realize the hidden advantages…the ‘plug and play’ simplicity mainly, and as the prices of the vehicles continue to drop

HJC Factory Tour

As one of the world’s top producers of helmets, HJC was gracious enough to host us at its manufacturing facility just outside of Hanoi, Vietnam on the last leg of our trip around the globe. Here’s what we learned.